Dialogism between the Brothers Grimm and Chico Buarque: revisiting classic children's stories

The act of narrating stories and recreate the world of fantasy, as well as discuss the human condition, are essential dimensions of the stories for the infant universe. Reading, analysis and production of children's stories in educational settings assist in the cognitive, social and emotional development of children-readers. Therefore, the dialogic and interactive approach of texts has been the subject of several debates in literary studies, linguistic and, in general, in education. From the foregoing, I discuss initially concepts linked to the dialogic conception of language from the theoretical postulates of Mikhail Bakhtin (1997) and students of Bakhtinian perspective in the national context (FARACO, 2001; BRAIT, 2005). Like this, the objective of this research is to propose a dialogue between children's narratives “The Musicians of Bremen” (1812) of the Brothers Grimm and “The Mummers” Chico Buarque (1977). In this sense, I present a contextualized approach these stories, trying to rescue the origin of fairy tales and its consolidation in the medieval context. The methodology consists of a qualitative approach, from theme analysis of tnarrativas. ale and fable - objects of this study - seeking to highlight the similarities and differences as well as the social representations, political and cultural present in these narratives.

AND THEY LIVED HAPPY FOREVER AND EVER: the dialogical relationship in a advertising campaign by O Boticario

According to Bakhtin, the discourse is always the result f intercrossing with other texts and from them the collective aspect from the “I”, tagged by voices which join to each other in the discourse. One of the ways of putting different voices into the discourse is the stylization. In it, there’s the imitation of another discursive materiality, that implies a dialogue whose effects of meaning are convergent among them. As an effect, it’s gotten a bivoiced discourse in which echoes are listened from the discourse which stylizes and also from the one which was stylized. Based on this, this paper has as an objective to find out the dialogue, made by the stylization, that the chosen advertising campaign maintain with some of the known fairy tales. The theoretical foundation will be Bakhtin’s studies and reflexions (1997; 1998; 2011) about the language dialogical character and studies from people who studied his studies, such as Brait (2005; 2010), Fiorin (2006a; 2006b), among others. The research methodology was, based in the balkintinian dialogism concept, in the reading and search for the dialogical relationship and texts which have the advertising style in relation to the childish tales. As a result, it was gotten the confirmation that the advertisement is always a memory from other texts by its intertextual and interdiscoursive characteristics. So, when the speaker created the campaign from already known voices, id arouse an expectation in the interlocutor, with whom, a dialogue will be held that, consequently, will result in a response. In this case, the interlocutor interest by the announced product.