READER’S ROLE AND THE LITERARY GENRE IN TEXTUAL RECEPTION: TZVETAN TODOROV AND VINCENT JOUVE CONTRIBUITIONS

Regarding the importance the reader takes on in studies about reading and literary genres, this paper presents reflections about the reader’s role in the constitution of the literary genres as esthetics conventions which the writer dialogues, as well as, about the literary genres theory issues, important to literary analysis, and allow to an useful understanding, and consequently, the esthetical experience in reading literary texts. This paper focuses particularly, in a reflection about the reading concepts and esthetical conventions of the fantastic genre, from the theoretical assumptions of Tzvetan Torodov and Vincent Jouve. From reflections developed related to reception theories, about the reading processing and the reader’s contribution in the creation of the fantastic genre, was possible propose an approach and establish analogies between the referential from de Todorov and Jouve Both authors recognize the importance of the reader’s role to the literary text completeness and suggest the text to present features and conventions, as textual strategies of stylistic, linguistic and formal order which conduct the reader to the achievement of the text meanings.

LITERATURE, THE PRESS AND THE INTERNET: AUTHORS, READERS AND THE DESIRE FOR INVISIBLE MEDIATION

In this text I examine recent changes in how literature is being produced and circulated in Brazil. These shifts can be related, among other factors, to the growing use of the internet as a way of divulging literary works and to the expansion of national literary life and narrative space. My examination sets out from Silviano Santiago’s analysis of the ‘deliteraturization’ movement in his historical account of the written press. Taking an opposite tack to this writer and critic, though, I look to explore the diverse forms of ‘serialization’ and ‘literaturization’ found among contemporary media such as the internet and television. As I aim to show, the migration of newspaper serials and literary works to web sites, blogs and social networks poses diverse questions and challenges to the critic, including the emergence of new figures of author and reader, accompanied by different forms of mediating and legitimizing literary works. These changes are also essential to understanding the profile of the new generation of literary supplements circulating in Brazil today.