READER’S ROLE AND THE LITERARY GENRE IN TEXTUAL RECEPTION: TZVETAN TODOROV AND VINCENT JOUVE CONTRIBUITIONS

Regarding the importance the reader takes on in studies about reading and literary genres, this paper presents reflections about the reader’s role in the constitution of the literary genres as esthetics conventions which the writer dialogues, as well as, about the literary genres theory issues, important to literary analysis, and allow to an useful understanding, and consequently, the esthetical experience in reading literary texts. This paper focuses particularly, in a reflection about the reading concepts and esthetical conventions of the fantastic genre, from the theoretical assumptions of Tzvetan Torodov and Vincent Jouve. From reflections developed related to reception theories, about the reading processing and the reader’s contribution in the creation of the fantastic genre, was possible propose an approach and establish analogies between the referential from de Todorov and Jouve Both authors recognize the importance of the reader’s role to the literary text completeness and suggest the text to present features and conventions, as textual strategies of stylistic, linguistic and formal order which conduct the reader to the achievement of the text meanings.

Advertising to children in Brazilian families: a critical discourse analysis of reception

This article aims to contribute to the understanding of the reception of advertising to children in Brazilian families. The topic of children's advertising has gained importance in recent years because of the civil movements for regulation by-law of advertising to children in Brazil. In view of the various interests at stake, the matter has been the subject of discussion and controversy. Therefore the objective of this paper is to cooperate to the debate, in order to understand the reception of children's advertising in family dynamics. We chose here the focus in the perspective of mothers and fathers. Four semi-structured interviews for the mothers and fathers of children aged between six and 10 years, conducted in two schools in the Distrito Federal, were analyzed. The category ‘appraisal’ was considered for analysis of positions, behaviors and feelings present in the discourse of the parents. The reflections were guided on Critical Discourse Analysis and reveal that advertising to children has been responsible for a determinate disharmony in the family environment, while at the same time strengthen traditional roles of social actors.

CRITICAL RECEPTION OF HILDA HILST´S LITERATURA

This paper aims to show how, contrary to what Hilda Hilst said in many interviews, his writing always had a guaranteed space in the press and has been increasingly studied in academia. Complaints of writer she was unread, proceed only if we consider that, although many critics of repute have written about his work, none of them leaned over time on the work Hilst´s literary work, nor did a more extensive and thorough study about it. Something that happened with the works of Guimarães Rosa and Clarice Lispector, for example. The desire of Hilst  was to be popular, readable, hence its repeated outrage, but ten years after his death, although there is a whole movement around her public figure, what we think is that her texts never popularizing.