NOTES ON THE PRESENT OF THE CONCEPT OF DISCURSIVE FORMATION

This paper aims to discuss some points on the concept of discursive formation’s formulation and application. I elaborate my point by putting in relation three French texts equally stated in Brazilian soil. Jean-Jacques Courtine, Jacques Guilhaumou and Dominique Maingueneau separately wrote each one of these three texts. Moreover, I have not randomly chosen their names: they are three authors who constitute concepts across theoretical formulations of Discourse Analysis in France, and, because of that, they are often cited in order to keep this area of knowledge in Brazil. So that my argument is justified by the need of analyzing, throughout the meeting of those three statements, an attempt to define the current status of the concept of discursive formation to the historical a priori for the Discourse Analysis’ discourse in Brazil. In order to be guaranteed of some theoretical approach, I turn my attention to the famous conference by Michel Foucault (1971), L’ordre du discours, in which he exposes four principles to examine the statement’s function of existence: specificity, inversion, discontinuity, and exteriority. Underlining the principle of specificity of a statement through the series of statements, I aim to demonstrate that a concept’s circulation does not depend on an ontological truth, or on a founding text, or on the specificity of a father; it is determined by the will to truth, which offers historical conditions to the underlying discursive practices.

Inter-discourse, Pre-constructed and meaning effects in Advertisin

This study is the result of observations and reflections that do not, and are not intended to be, deriving from a single area of ​​scientific knowledge, or from certain sets of disciplines guided by a specific field of knowledge. Here, five points (although distinct) intersect and complement each other on the matter of (re)production of the advertising discursive practices. The first two points deal with outlines and theoretical routes related to the development of fundamental concepts of the French School of Discourse Analysis. The third point aims to make a theoretical approach between issues of discourse and copywriting techniques. Afterwards, we weave some discursive analysis, starting from a particular case study. And finally, in the section Notes on Copywriting from the discourse, we present a set of considerations regarding the problem of understanding the copywriting as a discursive practice from the perspective of the materialist theory of discourse.

VESTIR-SE DE SI: SOBRE IDENTIDADE E REPRESENTAÇÃO NAS TIRAS DE MURIEL/LAERTE

The question of identity is in vogue, in social theory, in the political practices, and for sure, in language studies. In many ways and under various approaches, it has been problematized. In this paper, we are especially interested in the relationship between identity and its representation as a discursive production. The identity refers to a set of own characteristics for those the subject is recognizable and known in society, while the subject is constructed by the speeches that forms itself. Thus, under the bias of Discourse Analysis and considering the perspective of Cultural Studies, we will observe the speech about the identity of genre in some strips of Muriel, a character created by Laertes, a cartoonist who in 2009 adopted the practice of crossdressing. The choice for this subject was mainly motivated by the current thematic aspects exposed in the strips, for mobilizing various discourses and discuss, through art and humor, a remarkable and controversial experience in our society. Our goal is to observe in which ways their strips reveal a need for exposure, information and affirmation about a certain identity practice, and from that, examine the discursive practices that constitute - and also contribute -  to an specific identity. We understand that Laertes’ personal experience has motivated the discourse conveyed in his recent work. An expression and exposure about his identity that tells from himself and also to himself and from many people to many others.

AMBIVALENCE OF TERMS AND CONCEPTS: IMPLICATIONS FOR THE HYBRID LANGUAGE IN CONTEXT OF BOUNDARY

Faced with the perceived paradox between the scenario as sociolinguistically complex boundary and the pedagogical and educational policies that prioritize linguistic and cultural homogeneity, the objective of this article is to focus on the ambivalence of the concepts of language, culture, bilingualism and identity as concepts that guide different views toward writing hybrid "brasiguaio" students. The student, often taking as their mother tongue the Portuguese – as part of their family also uses the language of inheritance, for example, German and/or Italian - whose schooling in Paraguay focused on Spanish and Guarani languages, presents a hybrid language often stigmatized at Brazilian school, which usually leads low-esteem and school failure. The concepts presented open space to deviate attention from the idealized conception of the subject bilingual and consider that due to the characteristic muldimensional of bilingualism, the subject presents bilingual discourse practices in a constant process of mutation, and therefore also their cultural identities, which can facilitate identification with school success and distance to consider from prejudice.

DISLOCATIONS IN THE TEACHING OF OBJECTS TO PRACTICES; OF PRACTICES TO OBJECTS

In this text I argue, by means of contrast, about two different and opposite ways of understanding the process of teaching a mother tongue: one that focuses on the product of the objectifying thinking over language, basing the teaching process in the development of the capacity to recognize linguistic structures of different levels, which can range from recognition of the discourse genre to the minimum signifying units in the inner structure (phoneme) or, taking the opposite way, from minimum units to the higher levels; the other one focuses on language practices, taking the role of intuitive thinking over the language expressive resources as one of these practices, and among them we can find the discursive genres, but not having as a goal the product recognition of the objectifying scientific activity