Advertising to children in Brazilian families: a critical discourse analysis of reception

This article aims to contribute to the understanding of the reception of advertising to children in Brazilian families. The topic of children's advertising has gained importance in recent years because of the civil movements for regulation by-law of advertising to children in Brazil. In view of the various interests at stake, the matter has been the subject of discussion and controversy. Therefore the objective of this paper is to cooperate to the debate, in order to understand the reception of children's advertising in family dynamics. We chose here the focus in the perspective of mothers and fathers. Four semi-structured interviews for the mothers and fathers of children aged between six and 10 years, conducted in two schools in the Distrito Federal, were analyzed. The category ‘appraisal’ was considered for analysis of positions, behaviors and feelings present in the discourse of the parents. The reflections were guided on Critical Discourse Analysis and reveal that advertising to children has been responsible for a determinate disharmony in the family environment, while at the same time strengthen traditional roles of social actors.

A (Im)Polidez nas Falas dos Estudantes do Ensino Médio: Refletindo Sobre o Gênero Feminino

Neste artigo, objetivamos analisar a (im)polidez das falas dos estudantes sobre o gênero feminino durante uma das aulas de Espanhol como língua estrangeira no 3º ano do Ensino Médio de uma escola pública de Fortaleza-CE. O referencial teórico abrangeu as categorias de análise (im)polidez linguística e gênero feminino por meio dos seguintes autores: Marcuschi (1991); Kerbrat-Orecchione (2006); Goffman (1969); Bown e Levinson (1987); Butler (2003); Barros (2014); Louro (2014); Caldas-Coulthard e van Leeuwen (2004). Em seguida, selecionamos dois momentos de interação oral dos estudantes sobre o gênero feminino por intermédio de um texto do livro didático Síntesis (MARTIN, 2010) e do site Mujer Palabra e analisamos a (im)polidez nas falas dos estudantes, em que percebemos alguns indícios de preconceito contra a mulher.