THE RHETORIC AND THE NATURALIZATION OF THE TRUTHS IN THE CONTEMPORARY WORLD OF THE BROADCASTING

To study the rhetorical techniques is fundamental to the understanding of modern rationality, especially to observe the formation of spaces of public legitimacy, so the  permissions  and the naturalization of concepts responsible for establishing the "common place" are the result of reasoning processes based  on values. Even today, the contemporary information media works under an Aristotelian perspective, which will be developed in this article.