Globalization of the Internet: Convergence or a multicultural community?

The purpose of this dissertation was to investigate cross-cultural differences in the use of the Internet. Hofstede's model of national culture was employed as the theoretical foundation for the analysis of cross-cultural differences. Davis's technology acceptance model was employed as the theoretical foundation for the analysis of Internet use. ^ Secondary data from an on-line survey of Internet users in 22 countries conducted in April 1997 by the Georgia Tech Research Corporation measured the dependent variables of Internet use and the independent variables of attitudes toward technology. Hofstede's stream of research measured the independent variables of the five dimensions of national culture. ^ Contrary to expectations, regression analyses at the country level of analysis did not detect cultural differences. As expected, regression analyses at the individual level of analysis did detect cultural differences. The results indicated that perceived usefulness was related to the frequency of Internet shopping in the Germanic and Anglo clusters, where masculinity was high. Perceived ease of use was related to the frequency of Internet shopping in the Latin cluster, where uncertainty avoidance was high. Neither perceived usefulness nor perceived ease of use was related to the frequency of Internet shopping in the Nordic cluster, where masculinity and uncertainty avoidance were low. ^ As expected, analysis of variance at the cluster level of analysis indicated that censorship was a greater concern in Germany and Anglo countries, where masculinity was high. Government regulation of the Internet was less preferred in Germany, where power distance was low. Contrary to expectations, concern for transaction security. was lower in the Latin cluster, where uncertainty avoidance was high. Concern for privacy issues was lower in the U.S., where individualism was high. ^ In conclusion, results suggested that Internet users represented a multicultural community, not a standardized virtual community. Based on the findings, specific guidance was provided on how international managers and marketers could develop culturally sensitive strategies for training and promoting Internet services. ^

Diatom-based paleolimnological reconstruction of Quaternary environments in a Florida sinkhole lake

Despite lake sensitivity to climate change, few Florida paleolimnological studies have focused on changes in hydrology. Evidence from Florida vegetation histories raise questions about long-term hydrologic history of Florida lakes, and a 25-year limnological dataset revealed recent climate-driven effects on Lake Annie. The objectives of this research are (1) to use modern diatom assemblages to develop methods for reconstruction of climatic and anthropogenic change (2) to reconstruct both long-term and recent histories of Lake Annie using diatom microfossils. Paleoenvironmental reconstruction models were developed from diatom assemblages of various habitat types from modern lakes. Plankton and sediment assemblages were similar, but epiphytes were distinct, suggesting differences in sediment delivery from different parts of the lakes. Relationships between a variety of physical and chemical data and the diatoms from each habitat type were explored. Total phosphorus (TP), pH, and color were found to be the most relevant variables for reconstruction, with sediment and epiphyte assemblages having the strongest relationships to those variables, six calibration models were constructed from the combination of these habitat types and environmental variables. Reconstructions utilizing the weighted averaging models in this study may be used to directly reveal TP, color, and pH changes from a sediment record, which might be suggestive of hydrologic change as well. These variables were reconstructed from the diatom record from both a long-term (11,000 year) and short-term (100 year) record and showed an interaction between climate-driven and local land-use impacts on Lake Annie. The long-term record begins with Lake Annie as a wetland, then the lake filled to a high stand around 4000 years ago. A period of relative stability after that point was interrupted near the turn of the last century by subtle changes in diatom communities that indicate acidification. Abrupt changes in the diatom communities around 1970 AD suggest recovery from acidification, but concurrent hydrologic change intensified anthropogenic effects on the lake. Diatom evidence for alkalization and phosphorus loading correspond to changes seen in the limnological record.