1 resultado para Lifestyle Sponsorship, Celebrity Endorsement Theory, Australian Sport
em Digital Commons at Florida International University
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Resumo:
Although regular exercise is the key to a healthy lifestyle, college students are insufficiently active to maintain good health. Motivations to exercise may vary among different ethnic groups. The results of a pilot study using the Theory of Planned Behavior (Gordon, 2008) showed that ethnically diverse college students can rate their beliefs (behavioral, social, and cognitive) pertaining to physical activity.