GENIAL Design: A System for Improving Guest Satisfaction with Hospitality Design

Over the past decades, hospitality design has lost sight of its basic goals of providing the guest with safe, pleasant, convenient accommodations and providing the owner with a facility which can be operated efficiently and profitably over the life of the structure. The author offers the acronym GE- NIAL, Guest, Environment, Needs, Interiors, Accessibility, and Long-term, as a means of keeping owners, developers, managers, and designers aware of the desired goals of the facility throughout its design and development. The author believes that the use of this acronym will promulgate de- signs more attuned to guest and owner/operator needs, resulting in in- creased guest satisfaction and increased profitability.

Keynote Address by Karim Rashid

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. Karim’s diversity affords him the ability to cross-pollinate ideas, materials, behaviors, aesthetics from one typology to the next, crossing boundaries and broadening consumer horizons. His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens and exhibitions for LG Hausys and Audi. Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few. Karim has recently been selected to design several real estate developments in New York City for HAP Investments, a New York City based International investment group. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries world wide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award. He holds honorary doctorates from the Ontario college of Art & Design and Corcoran College of Art & Design. 2011 highlighted Karim’s largest retrospective to date at the Triennale, in Milan, Italy. Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. Karim has been featured in magazines including Time, Financial Times, NY Times, Esquire, GQ and countless more. His books include From the Beginning, Forma Edizioni (2014), Sketch, Frame (2012), a monograph of 300 drawings and computer renderings of selected works, KarimSpace, Rizzoli (2009), Design Your Self, Harper Collins (2006), Evolution, Rizzoli (2004) and I Want to Change the World, Universe (2001). In his spare time Karim’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspect of our physical and virtual landscape.

The Betsy South Beach

The Betsy - South Beach is a distinguished landmark hotel providing an elegant, personalized boutique experience in the heart of South Beach. The Betsy’s relaxed tropical interiors and 61 welcoming, beachside retreats create an aura that is passionately low-key. Exquisite amenities, incredible ocean views, world-class cuisine, and more.

The Betsy South Beach

The Betsy - South Beach is a distinguished landmark hotel providing an elegant, personalized boutique experience in the heart of South Beach. The Betsy’s relaxed tropical interiors and 61 welcoming, beachside retreats create an aura that is passionately low-key. Exquisite amenities, incredible ocean views, world-class cuisine, and more.

The Betsy South Beach

The Betsy - South Beach is a distinguished landmark hotel providing an elegant, personalized boutique experience in the heart of South Beach. The Betsy’s relaxed tropical interiors and 61 welcoming, beachside retreats create an aura that is passionately low-key. Exquisite amenities, incredible ocean views, world-class cuisine, and more.