The Butler wears Prada. A Hungarian case-study based on the analysis of the uniform and hotel industry from the point of sustainability

What is the connection between the hotel and fashion industry? The authors aim to answer this question approaching from different aspects. It can be stated that both of these industries are harmful for the environment from the point of sustainability. On the other hand there is a common solution from the viewpoint of sustainability: the uniforms and the primary materials, which are used during the production, such as the man-made and natural fibres. In our research the authors introduce the main problems which are related to the fashion industry, especially focusing on producing fibres from the viewpoint of sustainability. We introduce the solution for the fashion industry based on the literature and also present the emerging problems and solutions of the hotel industry based on the best practices. As a part of it, we are introducing the best practices from the hotel industry, where environmentally friendly uniforms are used. Finally, as a primary research part of our paper, we interpret the results of a Hungarian case-study.

A vállalkozói hajlandóság vizsgálata a női hallgatók körében Magyarországon (Research of entrepreneurial intentions of the Hungarian female students)

Köztudott, hogy a nők lényeges szerepet töltenek be a gazdasági életben, ezért fontos megvizsgálni azt, hogy melyek az ösztönző és az akadályozó tényezők a vállalkozásindításuk során. Egy 2011-es nemzetközi kutatás többek között a magyar női hallgatók vállalkozói hajlandóságát befolyásoló tényezőket vizsgálta. A kutatás többek között a motivációs tényezőkre, a személyiségjegyekre, valamint a korlátozó tényezőkre irányult. A vizsgálat eredményei azt igazolták, hogy a női vállalkozói létet nemcsak a pénzügyi indítékok vezérelték, hanem a belső tényezők is. Elsősorban az egyéni tényezők jelentették az akadályokat számukra, a szervezeti-környezeti korlátok szerepe kisebb jelentőséggel bírt. A vizsgálat eredményei többnyire a szakirodalmi adatokat igazolták. _____ It is widely known, that women play an important role in the economy, which makes the determination of motives and obstacles during business start-ups inevitable. Hungarian female students were surveyed during an international study in 2011 to determine the factors of entrepreneurial intentions. The survey included among other factors the motives for self‐employment, the personal characteristics and the barriers they faced. Results revealed that primary motivations for females during business start-ups were not only monetary motives, but also intrinsic factors. Problems faced by Hungarian female students were mainly individual; the organizationalenvironmental ones had lower importance. Results on motives and barriers were mostly consistent with the authors’ literature findings.

An empirical study of international private label branding in the food sector in Hungary

Private label branding strategies differ to that of the manufacturer. The study aims to identify optimal private label branding strategies for (a) utilitarian products and (b) hedonistic products, considering the special factors reflected in consumer behavior related to private labels in Hungary. The issue of House of Brands and Branded House strategies are discussed and evaluated in the light of retail business models. Focus group interviews and factor analysis of the survey found differences in branding strategies preferred by consumers for the two product categories. The study also outlines a strong trend in possible private label development based on consumer’s changing attitude in favor of national products.