The effects of store atmosphere on shopping behaviour - A literature review.

This paper provides an insight into how the atmospherics of a retail environment influence shopping behaviour. Its objective is to support researchers and practitioners by summarizing the current state of knowledge and identifying gaps and avenues for future research. The scope covers studies in retail marketing and environmental psychology published during the last 35 years. It has been shown that environmental cues (music, scent etc.) have an effect on the emotional state of the consumer, which in turn causes behavioural changes, both positive (approach, buy more, stay longer etc.) and negative (not approach, buy less, leave earlier etc.). Most studies make reference to the PAD model, which proposes that the relevant emotions in this process can be measured along three dimensions Pleasure, Arousal and Dominance (Mehrabian, A. & Russell, J.A.,1974, An approach to environmental psychology, Cambridge, MA.: MIT Press). Since then, significant advances have been made to understand the effect of individual cues, their interaction, as well as the role of moderators, such as gender, age, or shopping motivation. However, there are a number of opportunities for further research. Too little is known about the moderating effects of Arousal and Dominance and how they interact with each other and with Pleasure dimension. Also a number of other moderators, such as gender and culture, should be integrated into the model.

The effect of climate change on the population of sycamore lace bug (Corythuca ciliata, Say) based on a simulation model with phenological response

Climate change affects on insect populations in many ways: it can cause a shift in geographical spread, abundance, or diversity, it can change the location, the timing and the magnitude of outbreaks of pests and it can define the phenological or even the genetic properties of the species. Long-time investigations of special insect populations, simulation models and scenario studies give us very important information about the response of the insects far away and near to our century. Getting to know the potential responses of insect populations to climate change makes us possible to evaluate the adaptation of pest management alternatives as well as to formulate our future management policy. In this paper we apply two simple models, in order to introduce a complex case study for a Sycamore lace bug population. We test how the model works in case the whether conditions are very different from those in our days. Thus, besides we can understand the processes that happen in present, we can analyze the effects of a possible climate change, as well.