From eco-efficiency to eco-effectiveness: The policy-performance paradox

The internalisation level of sustainability issues varies among topics and among countries. Companies give up less internalised issues for more internalised ones. Discrepancies between legal, market and cultural internalisation lead to different escape strategies: firms develop a high level environmental management system and they have nice sustainability policy and reports. These achievements cover the fact that their total emission keeps increasing and they do not proceed in solving the most crucial global community or corporate governance problems. ‘Escaper’ firms are often qualified as ‘leading’ ones, as a current stream of research is also ‘escapist’: it puts too much emphasis on sustainability efforts as compared to sustainability performance. Genuine strategies focus on hardcore sustainability issues and absolute effects rather than on issues easily solved and having high PR effects. They allow for growth in innovative firms, if they crowd out less efficient or more polluting ones. They produce positive environmental value added when sector average eco-efficiency is used as benchmark and do not accelerate market expansion and consumerism.

Mobile Phones and Sustainable Consumption in China: an Empirical Study among Young Chinese Citizens

This millennium the number of mobile phones has exponentially grown in Western nations, however China is now the biggest mobile phone market. The present study contains questions about the sustainability aspects of purchasing mobile phones: both of the mobile phones purchase itself, and how mobile phones are used to gather environmental and health information for consumption. The results of the present study suggest, that mobile phones became an important source of information about environmental protection issues, but the specific applications do not play an important role as a source of information about environmental conscious consumption yet.