5 resultados para acceptance
em Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest
Resumo:
Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and offline) context. The study revealed that the hedonic value of shopping can increase the negative intention of price acceptance in the online channel, but also explored that for the segment without shopping motivations a similar price level can be applied both in the online and in the offline environment.
Resumo:
A tanulmny clja az innovci-terjeds marketingvonzat irodalmnak bemutatsa, valamint betekints az exploratv tartalomelemzs mdszervel az informlis, kollektv intelligencit generl on-line felletek, nevesl a blogok s frumok kutathatsgba. Az okostelefonok innovci-elfogadsnak pldjn keresztl a szerzk megprbljk felderteni az informciterjeds elmletnek megvalsulst az elemzett felleteken. Bemutatnak hrom, a mintra jellemz informciterjedsi s felvett szerep mintt, melyek alapul szolglhatnak a tovbbi clirny kutatsok szmra. / === / Adaptive smart phones that give space for user-added functions create active online discussions. Committed users are ready to share information, advise others, while less expert users seek this information. In their paper the authors show that related user-generated content i.e. blogs and bulletin boards provide a rich data source for analysis, which gives them the opportunity to further elaborate on the diffusion of information in the case of smart phone usage among online Hungarian users. Online collective intelligence may well contribute to the diffusion of innovations through diffusing information. Following a thorough review on the literature on the diffusion of innovations, in their exploratory content analysis, they found two categories of users on the analyzed boards: a first group we dubbed "experts" (corresponding to innovators in Bass's typology) that made a special effort trying to solve particular problems thus contributing to collective intelligence, thus reducing (among others) the perceived complexity of these phones and adding to their trialability, both factors influencing users' innovation acceptance, and a second group, "simple users" (or imitators in Bass's typology), uninterested in product innovation, still asking questions and searching for solutions concerning extant technology. Manufacturers do not seem yet to regard these boards as a source of valuable data, even though these clearly serve as an important pool of information and a growing factor of decision for their potential customers.
Resumo:
Current energy systems are in most instances not fully working sustainably. The provision and use of energy only consider limited resources, risk potential or financial constraints on a limited scale. Furthermore, the knowledge and benefits are only available for a minor group of the population or are outright neglected. The availability of different resources for energy purposes determines economic development, as well as the status of the society and the environment. The access to energy grids has an impact on socio-economic living standards of communities. This not fully developed system is causing climate change with all its related outcomes. This investigation takes into consideration different views on renewable energy systems such as international discussions about biomass use for energy production, fuel versus food, biogas use and attempts to compare major prospects of social acceptance of renewable energy in Europe and Africa. Can all obstacles to the use of renewable energy be so profound that the overall strategy of reducing anthropogenic causes of climate change be seriously affected?
Resumo:
Current energy systems are in most instances not fully working sustainably. The provision and use of energy only consider limited resources, risk potential or financial constraints on a limited scale. Furthermore, the knowledge and benefits are only available for a minor group of the population or are outright neglected. The availability of different resources for energy purposes determines economic development, as well as the status of the society and the environment. The access to energy grids has an impact on socio-economic living standards of communities. This not fully developed system is causing climate change with all its related outcomes. This investigation takes into consideration different views on renewable energy systems such as international discussions about biomass use for energy production, fuel versus food, biogas use and attempts to compare major prospects of social acceptance of renewable energy in Europe and Africa. Can all obstacles to the use of renewable energy be so profound that the overall strategy of reducing anthropogenic causes of climate change be seriously affected?
Resumo:
Mra elkerlhetetlennek tnik a gondolati vlts a gazdasgtudomnyok terletn annak rdekben, hogy kzelebb kerljnk a hrmas (gazdasgi, trsadalmi, krnyezeti) vlsgot elidz problmk megoldsaihoz. A szerzk cikkkben amellett rvelnek, hogy a komplexits befogadsa kezdeti trekvsknt rtelmezhet azon az ton, amely a mindennapokban rzkelhet trsadalmi s kolgiai problmk megoldshoz vezet. Mr lteznek olyan gazdasg- s vllalatelmletek, amelyek kezdik megkrdjelezni az eddigi fram koncepcikat, s kszek arra, hogy elveiket, elmleteiket a mkdsi krnyezet bonyolultsgt elfogadva alaktsk ki, s gy talljanak mindennapos megoldsokat a gazdasgi mkdsben. Ilyen pldul a cikkben szerepl IMP (Industrial Marketing and Purchasing) csoport hlzatelmlete. A szerzk azt kvnjk bemutatni, hogy az ilyen hlzatelmletek alkalmasak arra, hogy a vllalatkzi szfrn tl is befolysoljk azt, ahogyan a vllalatok dntseiket meghozzk s kapcsolataikat kezelik. ______ Today, it seems inevitable change of thought in the field of economics in order to get closer to solutions of problems which induced the triple (economic, social, environmental) crisis. In their article, the authors argue that the reception of complexity can be interpreted as an initial effort on the path that leads to the solutions of the everyday perceived social and ecological problems. The authors aim to present that the IMP (Industrial Marketing and Purchasing) group network theory is able to influence beyond the sphere of inter-company, that companies take their decisions and their relationships are treated.
