E-közigazgatás Európában? Jelen és jövő (E-Government in Europe)

A jövő közigazgatásában az ügyfélbarát ügyfélszolgálat több olyan elektronikus csatornán is jelen lesz, amelyek csoportját jelenleg az on-line internetkapcsolat, a mobiltelefon és az interaktív digitális televízió, a jövőben az on-line interaktív multimédia képviseli. Az európai elektronikus közigazgatási fejlődési trend arra mutat, hogy a jövőben internet, mobilinternet és/vagy intelligens kábel tv technológiát alkalmazva, egy virtuálisan élő ügyintézővel beszélgetve juthat az ügyfél információhoz, foglalhat időpontot és indíthat érdemi ügyintézést. ________ In the course of future’s customer friendly public administration there will be some info-communication channels which are represented today by the on-line Internet accessibility, mobile telephones, and interactive digital television and the forthcoming interactive multimedia. The European trend of the development of public administration relies on Internet mobile Internet and/or intelligent cable television technology employing virtual adminsitrators as real time partner sin obtaining office information, booking appointments or launching adminsitration workflow.

Winning Media Strategies in the Time of the Economic Crisis

At the time of the economic crisis cutting marketing and media expenses is a common corporate reaction. While this reaction is rather obvious, this may not be the winning option. To find out more about successful media strategies authors conducted a broad, multiple method research, including interviews with industry experts (N=6, leading decision makers), scrutiny of consumer narratives (N=100), content analysis of forum and blog entries (N=7086 comments) and focus group interviews (N=4). Research findings point to realignment in media spending namely better-targeted communications programs and more fragmented media choice, and besides, show the increasing role of audience participation, too. Authors argue that careful managerial efforts for harmonizing consumer problems and advertising content may result in finding the path from problem level to desired level in marketing communication practices even in crisis periods.