Hajózni muszáj! - A GDP, az ökológiai lábnyom és a szubjektív jóllét stratégiai összefüggései ("Navigare necesse est." The connections between GDP, ecological footprint, and subjective welfare)

A tanulmányban országok környezetterhelését és jóllétét vizsgáljuk. A környezetterhelést vizsgáló klasszikus I = PAT azonosság célszerű átrendezésével és továbbgondolásával két térképet szerkesztünk, amelyek egy véges, korlátozott erőforrású világban segítik a stratégiai döntéshozatalt. A térképek adatait a bruttó hazai termék, az ökológiai lábnyom, illetve a szubjektív jóllét mutatói szolgáltatják, ezek az információk a világ országaira ma már széles körben rendelkezésre állnak. Bemutatjuk a gazdasági tevékenység és a szubjektív jóllét kapcsolatát, s az erre épülő 12 stratégiát, majd a szűkös természeti erőforrásokkal számot vető újabb 12 stratégialehetőséget tárgyaljuk. A gazdasági tevékenységet, a környezeti korlátokat és az emberi boldogságot egyszerre szem előtt tartó modell alapján nyilvánvaló a makroszintű következtetés: napjainkban a gazdasági tevékenység, illetve az emberi jóllét dematerializációja szükséges és kívánatos célkitűzés /===/ The study examines countries' ecological footprint and welfare. Rearranging and developing the classic I = PAT equation, the author has devised two maps to assist strategic decision-making in a world of finite, limited resources. The data on the maps – GDP, ecological footprint, and subjective welfare indices – are all widely available all over the world. The relation between economic activity and subjective welfare is presented and twelve strategies built upon them, before discussing twelve further strategies based on scarce natural resources. Using a model that considers economic activity, environmental constraints and human happiness concurrently, it becomes obvious that dematerialization of economic activity and human welfare are a necessary and desirable objective.

Effect of sampling effort and sampling frequency on the composition of the planktonic crustacean assemblage: a case study of the river Danube

Although numerous studies have focused on the seasonal dynamics of riverine zooplankton, little is known about its short-term variation. In order to examine the effects of sampling frequency and sampling effort, microcrustacean samples were collected at daily intervals between 13 June and 21 July of 2007 in a parapotamal side arm of the river Danube, Hungary. Samples were also taken at biweekly intervals from November 2006 to May 2008. After presenting the community dynamics, the effect of sampling effort was evaluated with two different methods; the minimal sample size was also estimated. We introduced a single index (potential dynamic information loss; to determine the potential loss of information when sampling frequency is reduced. The formula was calculated for the total abundance, densities of the dominant taxa, adult/larva ratios of copepods and for two different diversity measures. Results suggest that abundances may experience notable fluctuations even within 1 week, as do diversities and adult/larva ratios.

Antecedents of loyalty for food products – Investigating the effects of subjective constructs

Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this relationship in a more sophisticated way, we involved two mediating constructs in our conceptual model: perceived risk and perceived knowledge of food products. The data collection was carried out among undergraduate students in frame of an online survey, and we used SPSS/AMOS software to test the model. The results only partly supported our hypothesis, although the involvement effects on loyalty and the two mediating constructs were strong enough, loyalty couldn’t be explained well by perceived risk and knowledge. The roles of further mediating/moderating variables should be determined and investigated in the next section of the research series. Keywords: involvement brand loyalty, subjective knowledge, perceived risk, food products