What lessons can we learn from the present economic crisis for the possible future strategies of enterprises - lesson from Hungary and Slovakia

The paper explores the characteristics of the present economic crisis at enterprise level and its comsequences for possible growth after the crisis. The study builds on international experiences concerning recovery from crisis during the previous economic downturns between 1980 and 2002. Survey results in Hungary and Slovakia are presented with special attention to how companies tried to react to the present economic recession. The study analyses the possible consequences of the strategies followed by the Slovakian and Hungarian firms during the crisis period from the point of view of capabilities for utilizing the options for growth when demand will start to increase.

The Europe of Elites. A Study into the Europeanness of Europe's Political and Economic Elites

Contents: 1 Introduction: European integration as an elite project, Heinrich Best, György Lengyel, and Luca Verzichelli; 2 Europe à la carte? European citizenship and its dimensions from the perspective of national elites, Maurizio Cotta and Federico Russo; 3 Ready to run Europe? Perspectives of a supranational career among EU national elites, Nikolas Hubé and Luca Verzichelli; 4 National elites’ preferences on the Europeanization of policy making, José Real-Dato, Borbála Göncz, and György Lengyel; 5 The other side of European identity: elite perceptions of threats to a cohesive Europe, Irmina Matonyté and Vaidas Morkevicius; 6 Elites’ views on European institutions: national experiences sifted through ideological orientations, Daniel Gaxie and Nicolas Hubé; 7 Patterns of regional diversity in political elites’ attitudes, Mladen Lazic, Miguel Jerez-Mir, Vladimir Vuletic, and Rafael Vázquez-García; 8 The elites–masses gap in European integration, Wolfgang C. Müller, Marcelo Jenny, and Alejandro Ecker; 9 Party elites and the domestic discourse on the EU, Nicolo Conti; 10 Elite foundations of European integration: a causal analysis, Heinrich Best; 11 Elites of Europe and the Europe of elites: a conclusion, Heinrich Best; 12 Appendix. Surveying elites: information on the study design and field report of the IntUne elite survey, György Lengyel and Stefan Jahr.

The Impact of Proactive Strategies on Market Performance in Economic Downturn: the Case of Hungary

Recession in 2008/09 affected almost all the European countries seriously but some of them were hurt to greater extent. The timing of economic downturns can never be appropriate but it found Hungary at the time when it was in a vulnerable condition leading to a prolong struggle to find the way out. However, each company’s own experience and approach in crisis can differ from what the whole economy would explain. This study aims to contribute to the emerging research field regarding the concept of proactive marketing. We investigated the relationship between approach to crisis as an opportunity and market performance. Based on a survey of 173 companies we demonstrated that proactive marketing can lead to better performance but larger companies have the advantage of implementing this strategy more successfully.