Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge

Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this relationship in a more sophisticated way, we involved two mediating constructs in our conceptual model: perceived risk and perceived knowledge of food products. The data collection was carried out among undergraduate students in frame of an online survey, and we used SPSS/AMOS software to test the model. The results only partly supported our hypothesis, although the involvement effects on loyalty and the two mediating constructs were strong enough, loyalty couldn’t be explained well by perceived risk and knowledge. The roles of further mediating/moderating variables should be determined and investigated in the next section of the research series.

Reading before buying - exploring consumer attitudes toward informative function of packaging

Oftentimes, packaging is the first and only marketing tool consumers encounter before a purchase, therefore it is considered to be the most important communication and informative tool (Behaegel, 1991; Peters, 1994). The aim of the research is to better understand food label usage of consumers. To make the identification of behaviour patterns possible and to understand the way consumers use labels on packaging netnography has been chosen as the research method. We identified market factors in our research which result in label use. Based on our results, two large consumer segments were identified: conscious and non-conscious consumer behaviours. Reading information on packaging can be classified in two ways, according to method of use (superficial, conditional, incidental) and place (home, or point of sale).

Választókörzetek igazságosan? = Fair apportionment of voting districts in Hungary

Az új választási törvény egyik célja a korábbinál igazságosabb választási körzetek kialakítása. Ezt a Velencei Bizottság választási kódexében megfogalmazott ajánlásokhoz hasonló, bár azoknál némileg megengedőbb szabályok révén biztosítja. A szabályok rögzítik a körzetek számát, illetve hogy a körzetek nem oszthatnak ketté kisebb településeket, és nem nyúlhatnak át a megyehatárokon. Tanulmányunkban belátjuk, hogy a szabályok betartása mellett a körzetek kialakítása matematikailag lehetetlen. Javaslatot teszünk a probléma optimális megoldására elvi alapon is, vizsgáljuk a módszer tulajdonságait, majd az általunk megfogalmazott hatékony algoritmussal, a 2010. évi országgyűlési választások adatainak felhasználásával meghatározzuk a körzetek megyék közti elosztásának legjobb megoldását. Végül kitérünk a demográfiai változások várható hatásaira, és több javaslatot teszünk a korlátok hosszú távú betartására: javasoljuk a választási körzetek számának körülbelül 130-ra növelését; egy-egy felülvizsgálat alkalmával a választási körzetek számának megváltoztathatóságát; illetve a körzetek megyék helyett régiók szerinti szervezését. _______ One of the aims of the new electoral law of Hungary has been to apportion voters to voting districts more fairly. This is ensured by a set of rules rather more permissive than those put forward in the Code of Good Practice in Electoral Matters issued by the Venice Commission. These rules fix the size of the voting districts, and require voting districts not to split smaller towns and villages and not to cross county borders. The article shows that such an apportionment is mathematically impos-sible, and makes suggestions for a theoretical approach to resolving this problem: determine the optimal apportionment by studying the properties of their approach, and use the authors efficient algorithm on the data for the 2010 national elections. The article also examines the expected effect of demographic changes and formulates recommendations for adhering to the rules over the long term: increase the number of voting districts to about 130, allow the number of voting districts to change flexibly at each revision of the districts, and base the districts on regions rather than counties.