Összegződnek-e az egyéni törekvések? A cselekvés és az eredmény közötti szakadék problémája (Can individual efforts be aggregated? The problem of the action-impact gap)

A szerző arra a kérdésre keresi a választ, hogyan alakulhat ki látványos szakadék az egyéni cselekvések iránya és azok együttes hatása között. A szándékok és tettek hatását felülírhatja a társadalmi gazdasági tényezőkből adódó tehetetlenség: a kritikus tömeg hiánya, szervezeti-infrastrukturális tényezők, kompenzációs hatások, egymás hatását kioltó cselekvések. A szerző a környezettudatosság és az ökológiai lábnyom példáján - ezerfős reprezentatív felmérésre alapozva - mutatja be, hogy az önkéntességre alapozó megközelítés sokszor túlbecsüli a fogyasztó - társadalmi-gazdasági tényezők által korlátozott - lehetőségeit és szuverenitását. _____ Behaviour impact gaps are demonstrably present in everyday life. It is increasingly found that environmental awareness in individuals fails to lead to reductions in the ecological footprint. Intensive agricultural practice reduces biodiversity in the EU even in areas where massive agri-environmental grant schemes are available and applied. Labour market training programmes do not necessarily facilitate job-finding for underprivileged segments of the society. So individual efforts may not add up or induce the expected effect. This outcome appears even for programmes that are successful in attaining the required behavioural change in a target group. The impact of attitudes and individual acts may be wiped out by structural and economic lock-ins such as trade-offs made for the gains, lack of a critical mass of actions, infrastructural deficiencies, or interfering acts of economic actors. The discrepancy between environmental awareness and ecological footprint is used to point out how awareness-raising programmes may miss their targets by overestimating the sovereignty and capabilities of consumers. Consumers are unwillingly locked into unsustainable practices and cannot be moved from that position unless economic and structural premises are also changed.

Public price of climate change

Aim of the paper: The purpose is to gather the practices and to model the impacts of climate change on fiscal spending and revenues, responsibilities and opportunities, balance and debt related to climate change (CC). Methodology of the paper: The methodology will distinguish fiscal cost of mitigation and adaptation, besides direct and indirect costs. It will also introduce cost benefit analyses to evaluate the propensity of policy makers for action or passivity. Several scenarios will be drafted to see the different outcomes. The scenarios shall contain the possible losses in the natural and artificial environment and resources. Impacts on public budget are based on damage of income opportunities and capital/wealth/natural assets. There will be a list of actions when the fiscal correction of market failures will be necessary. Findings: There will be a summary and synthesis of estimation models on CC impacts on public finances, and morals of existing/existed budgeting practices on mitigation. The model will be based on damages (and maybe benefits) from CC, adjusted with probabilities of sce-narios and policy making propensity for action. Findings will cover the way of funding of fiscal costs. Practical use, value added: From the synthesis of model, the fiscal cost of mitigation and adaptation can be estimated for any developed, emerging and developing countries. The paper will try to reply, also, for the challenge how to harmonize fiscal and developmental sustainability.

Modeling the fiscal impacts caused by climate change

Aim of the paper: The purpose is to gather the practices and to model the impacts of climate change on fiscal spending and revenues, responsibilities and opportunities, balance and debt related to climate change (CC). Methodology of the paper: The methodology will distinguish fiscal cost of mitigation and adaptation, besides direct and indirect costs. It will also introduce cost benefit analyses to evaluate the propensity of policy makers for action or passivity. Several scenarios will be drafted to see the different outcomes. The scenarios shall contain the possible losses in the natural and artificial environment and resources. Impacts on public budget are based on damage of income opportunities and capital/wealth/natural assets. There will be a list of actions when the fiscal correction of market failures will be necessary. Findings: There will be a summary and synthesis of estimation models on CC impacts on public finances, and morals of existing/existed budgeting practices on mitigation. The model will be based on damages (and maybe benefits) from CC, adjusted with probabilities of scenarios and policy making propensity for action. Findings will cover the way of funding of fiscal costs. Practical use, value added: From the synthesis of model, the fiscal cost of mitigation and adaptation can be estimated for any developed, emerging and developing countries. The paper will try to reply, also, for the challenge how to harmonize fiscal and developmental sustainability.

Marketing-szemléletmód és az üzleti kapcsolatok (Marketing-outlook and business relations)

A cikk az üzleti kapcsolatok marketingértelmezéséről szól. A marketing a piaci magatartás tudománya. A két vagy több partner között megvalósuló piaci tranzakció a marketing alapvető elemzési egysége. A piac dinamikáját a tranzakciók ismétlődései jelentik. Az ismétlődő tranzakciókból épülnek fel a piaci kapcsolatok.. A szervezetközi piac a gazdasági és nem gazdasági szereplők egymással kölcsönös függőségben lévő, a társadalmi környezetbe beágyazott kapcsolatrendszere, amelyben a tevékenységek és az erőforrások cseréje zajlik. A cikk kitér annak rövid bemutatására, hogy a különböző marketingterületek miként járulnak hozzá az üzleti kapcsolatok megismeréséhez. A szerző meghatározása szerint az üzleti kapcsolat az üzleti hálózatba ágyazott két szervezet közötti interaktív cserekapcsolatot jelent. A definíció kifejtése során bemutatásra kerülnek az üzleti kapcsolatok érintettjei, legfontosabb folyamatai, valamint a kapcsolat létének néhány következménye. __________ The article discusses the interpretation of business relations within the field of marketing. Marketing is the science of market behaviour. The basic segment of marketing analysis is the market transaction between two or more persons. The dynamics of the market is created by the repetition of transactions. Repeated transactions make market relations. Inter-organizational market is a network of interdependent relations among economic and non-economic actors embedded into the social environment, serving as a platform for the exchange of actions and resources. The article shortly describes how the different areas of marketing contribute to the knowledge of business relations. According to the author, business relations are interactive exchange relations between two organizations embedded in the business network. The detailed explanation of the definition introduces the parties involved in business relations, the most important processes, and some consequences of the existence of the relation.