2 resultados para Involvement in evaluation

em Corvinus Research Archive - The institutional repository for the Corvinus University of Budapest


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Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and offline) context. The study revealed that the hedonic value of shopping can increase the negative intention of price acceptance in the online channel, but also explored that for the segment without shopping motivations a similar price level can be applied both in the online and in the offline environment.

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The 1956 crises in the Soviet Bloc states, and the Hungarian October events in particular, had a profound impact on China's international and domestic policies. The Chinese Communist Party leadership – party chairman Mao Zedong in particular – had by the end of mid-1950s begun to conceive of "a great Chinese revolution," which would largely take the form of large-scale industrial modernization. At the same time, China's awareness that it could develop into a leading player in the international socialist camp led Mao and his colleagues to actively intervene on the East European scene, posing an implicit challenge to the Soviet dominance in the bloc. The apparent desire of the Hungarian and Polish people to break free from Stalinist socialism, and the real risk, as Mao saw it, of the bloc foundering, convinced the Chinese Party that only reforming institutional socialism and revising the Stalinist pattern of inter-state relations could keep the camp intact.