The mission and culture of the corporation

The economic crisis has brought a new situation also for the Hungarian economic policy, as neoliberalism as the main trend in economic thought is no longer valid. This phenomenon cannot be reduced to be a mere macroeconomic course shift, as an entire economic philosophy and approach has lost its relevance. One consequence of this is the need for a thorough revision of the theory and practice of business management, along with the re-evaluation of the notion and position of the corporation. Our study aims to contribute to this theoretical reformation, presenting that social values derived from psychological and sociological findings such as human motivational theories or trust are fundamental elements of the 21st century corporate model. To point to this, we use the ideological correspondences, while proving that our national research on corporate theory and even rather its application are far behind the 21st century requirements and lack even the Western view of the 20th century.

A neoliberális "kapitalizmus" fogalom megszűnése (The disappearance of the term “neoliberal capitalism”)

A kommunizmusnak – vagy amit a XX. században annak neveztek – a fasizmus nem elfogadható alternatívája. Az elmúlt húsz év meghatározó ideológiai áramlata, a neoliberalizmus ezt nem értette meg. A baloldallal szemben túlzott mértékben lépett fel, míg ezzel szemben a jobboldali szélsőségnek jelentős teret engedett. A szélsőjobboldali szemlélet, az anakronisztikus, barbár provincializmus felszámolásához szükség van a nyugati típusú konzervativizmus és a szociáldemokrácia együttműködésére, a két elméleti irányzat partneri viszonyára. Ehhez mindenekelőtt a neoliberalizmus elméleti meghaladására van szükség. A tanulmányban ezért a neoliberalizmus meghatározó tételeinek kritikáját végezzük el annak érdekében, hogy az új világrendhez igazodó elméleti keret kialakulásához hozzájáruljunk. _____ The acceptable alternative of communism, or what it had been called in the 20th century, is not fascism. The mainstream in the ideology of the last couple of decades, neo-liberalism, has not understood this statement. It allows too wide range for the extremists in the far right; however, in the other side it was too rigid with the left. To terminate the barbarian, anachronistic provincialism in the far right, cooperation between the neo-conservativism prevailing in the West and the social democrat movement is needed. The partnership between the two streams is inevitable. In order to achieve this goal the first step is the debate with the theoretical background of the neo-liberal way of thinking. The main purpose of this paper is to start this discussion hoping that we can contribute to the new theoretical framework in the social sciences.

What is the Future of Strategic Management?

The history of planning and creating strategies has a past of over half a century. Throughout this lifetime period we have witnessed both the evolution of theory and practice. The MBA study books in the last-third of the 20th century have with predilection exhibited this very process as a complex of monetary centered budget planning, forecast-based planning, strategic planning and strategic management. There might be a controversy existing about the naming, characteristics and timing of these different sections but there is an accordance that the changes that we have taken place in the last decade as a whole without a doubt can be derived from these very changes in the business environment or in some outstanding cases (like 9/11) they can be acknowledged as the ability of corporate foreseeing and the ability to adapt to the vision of the future. The main purposes of the research is to provide a summarized picture about the changing process of this procedure during last decades as far as the planning and creating strategies are concerned and also their milestones and periods. Try to explore and systemize the very aspects of these changes. The happenings of the first decade of the new millennium are outstandingly interesting if we consider their real effect on the theory and practice of strategic management. Let us remember the euphoria around the year 2000, the predictions of „new technologies”, „new economy”, „new organization” and „new leadership”. We have implied before on the destruction of the twin towers of the World Trade Center which meant a new era, a new quality of international terrorism and its consequences (Afghanistan, Iraq). But the „product” of this decade is the strategic aim that companies focus on, which is the social responsibility regarding the unavoidance of the effects of climate change on the long run. During the research the big question has risen concerning how did the science of strategic management do as far as the predictions of the global monetary and economic crisis are concerned? And also its solutions this very science has to offer in order to handle and get over the crisis. Does it conclude from the answers given to the questions that a change in paradigms are necessary, a new quality is needed or may be we have come to a new crossroad of the development process that will take over strategic management? (...)