Re-written by machine and new technology: Did the Internet kill the Video Star

The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform shifts, the actual trend in audiovisual, and traditionally television content consumption is changing, the viewer’s journey is different across contents and platforms. Content is becoming independent from the platform and the medium is increasingly in the hands of technologically empowered viewers. Our objective is to uncover how traditional content expressly manufactured for television (series, reality shows, sports) can now be consumed via other platforms, and how and to what extent audiovisual content consumption is complemented or replaced by other forms (text, audio). In our exploratory research we identify the typical patterns of interaction and synergies of consumption across classical media content. In this study we used a multimethodology qualitative research design with three research phases including focus groups, online content analysis, and viewers’ narratives. Overall, the Video Star stays alive, but has to deal with immediate reactions and has to change according to his or her audiences’ wishes

Potential entrepreneurs. Entrepreneurial inclination in Hungary, 1988-2011

Contents: I. Entrepreneurial inclination during state socialism: - On entrepreneurial inclination; - Crisis, expectations, entrepreneurial inclination; - Where do entrepreneurs come from? On the third way, the second economy, and entrepreneurial inclination; ____ II. Entrepreneurial spirit and post-socialist transformation: - The upswing of entrepreneurial inclination between 1988 and 1990; - Entrepreneurship and perception of economic changes in the early 1990s; _____ III. Long-term changes and a European comparative perspective: - From crisis to crisis: long-term change of entrepreneurial inclination; - The effect of entrepreneurial inclination upon entrepreneurial career and well-being; - Entrepreneurial inclination in comparative perspective.