E-közigazgatás Európában? Jelen és jövő (E-Government in Europe)

A jövő közigazgatásában az ügyfélbarát ügyfélszolgálat több olyan elektronikus csatornán is jelen lesz, amelyek csoportját jelenleg az on-line internetkapcsolat, a mobiltelefon és az interaktív digitális televízió, a jövőben az on-line interaktív multimédia képviseli. Az európai elektronikus közigazgatási fejlődési trend arra mutat, hogy a jövőben internet, mobilinternet és/vagy intelligens kábel tv technológiát alkalmazva, egy virtuálisan élő ügyintézővel beszélgetve juthat az ügyfél információhoz, foglalhat időpontot és indíthat érdemi ügyintézést. ________ In the course of future’s customer friendly public administration there will be some info-communication channels which are represented today by the on-line Internet accessibility, mobile telephones, and interactive digital television and the forthcoming interactive multimedia. The European trend of the development of public administration relies on Internet mobile Internet and/or intelligent cable television technology employing virtual adminsitrators as real time partner sin obtaining office information, booking appointments or launching adminsitration workflow.

Opportunity Knocks: An Economic Analysis of Television Advertisements

Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements suggests it is "psychological" in nature, as opposed to "informative". To understand the economic rationale for incorporating such material, we develop a theory of preferences in which information about threshold payoffs induces sudden shifts in demand. These threshold payoffs are best understood in the context of human evolutionary history. Furthermore, the presence of threshold payoffs in consumer preferences gives firms incentive for providing threshold-type information. To examine the use of threshold-related content in television advertisements, we look for this con- tent in a sample of 370 television advertisements. We find considerable evidence that advertisers make strategic use of threshold-type content in television advertisements. Specifically, threshold-related content occurred in 83% of food and beverage advertisements for children and in 71% of advertisements for general audiences. Furthermore, the threshold-related content in children’s food and beverage advertisements occurred with statistically greater frequency than factual content, which isn’t true for food and beverage advertisements for general audiences.

The migration crisis: representation of a border conflict in Hungarian, German and Pan-European television new coverage

In this article we review the methods used by television news channels in their reporting of the clashes between the Hungarian police and refugees at the Serbian-Hungarian border on 16th of September 2015. With the help of content analysis we examine the techniques used by each editorial board to portray events differently,resulting in dissimilar effects on recipients. During the analysis we examine news coverage for one specific day as presented by Hungarian, German and pan-European broadcasters. German news programs were chosen for comparison with Hungarian ones due to the fact that most of the refugees were heading towards Germany. We conclude that there are significant differences between the information that was broadcast according to television channels; owner expectations presumably play an important role in this.