Marketing-szemléletmód és az üzleti kapcsolatok (Marketing-outlook and business relations)

A cikk az üzleti kapcsolatok marketingértelmezéséről szól. A marketing a piaci magatartás tudománya. A két vagy több partner között megvalósuló piaci tranzakció a marketing alapvető elemzési egysége. A piac dinamikáját a tranzakciók ismétlődései jelentik. Az ismétlődő tranzakciókból épülnek fel a piaci kapcsolatok.. A szervezetközi piac a gazdasági és nem gazdasági szereplők egymással kölcsönös függőségben lévő, a társadalmi környezetbe beágyazott kapcsolatrendszere, amelyben a tevékenységek és az erőforrások cseréje zajlik. A cikk kitér annak rövid bemutatására, hogy a különböző marketingterületek miként járulnak hozzá az üzleti kapcsolatok megismeréséhez. A szerző meghatározása szerint az üzleti kapcsolat az üzleti hálózatba ágyazott két szervezet közötti interaktív cserekapcsolatot jelent. A definíció kifejtése során bemutatásra kerülnek az üzleti kapcsolatok érintettjei, legfontosabb folyamatai, valamint a kapcsolat létének néhány következménye. __________ The article discusses the interpretation of business relations within the field of marketing. Marketing is the science of market behaviour. The basic segment of marketing analysis is the market transaction between two or more persons. The dynamics of the market is created by the repetition of transactions. Repeated transactions make market relations. Inter-organizational market is a network of interdependent relations among economic and non-economic actors embedded into the social environment, serving as a platform for the exchange of actions and resources. The article shortly describes how the different areas of marketing contribute to the knowledge of business relations. According to the author, business relations are interactive exchange relations between two organizations embedded in the business network. The detailed explanation of the definition introduces the parties involved in business relations, the most important processes, and some consequences of the existence of the relation.

The Timing of Motherhood While Earning a PhD in Engineering

In spite of tremendous efforts, women are still under-represented in the field of science. Post-graduate education and early tenure track employment are part of the academic career establish-ment in research and development during periods that usually overlap with family formation. Though women tend to leave science mainly after obtaining their PhD, and the timing of mother-hood plays a vital role in a successful research career, qualitative data on this life period are scarce. Our paper focuses on how the normative and institutional contexts shape female PhD engineering students’ family plans. The research was based on intersections of life course and risk and uncertainty theories. Using qualitative interviews we explored how contradicting social norms of childbearing cause tensions in postgraduate students’ lives, and how the different uncer-tainties and risks permeate young researchers’ decisions on early life events. We concluded that, despite the general pattern of delaying motherhood among higher educated women, these students struggle against this postponement, and they hardly have any good options to avoid risk stem-ming from uncertainties and from some characteris-tics of studying and working in engineering. Find-ings of this research may call the attention of stake-holders to possible intervention points.