Solving a Direct Marketing Problem by Three Types of ARTMAP Neural Networks

An important task for a direct mailing company is to detect potential customers in order to avoid unnecessary and unwanted mailing. This paper describes a non-linear method to predict profiles of potential customers using dARTMAP, ARTMAP-IC, and Fuzzy ARTMAP neural networks. The paper discusses advantages of the proposed approaches over similar techniques based on MLP neural networks.

Fourier Neural Networks: An Approach with Sinusoidal Activation Functions

* Supported by INTAS 2000-626, INTAS YSF 03-55-1969, INTAS INNO 182, and TIC 2003-09319-c03-03.