Solving a Direct Marketing Problem by Three Types of ARTMAP Neural Networks

An important task for a direct mailing company is to detect potential customers in order to avoid unnecessary and unwanted mailing. This paper describes a non-linear method to predict profiles of potential customers using dARTMAP, ARTMAP-IC, and Fuzzy ARTMAP neural networks. The paper discusses advantages of the proposed approaches over similar techniques based on MLP neural networks.

Stability of the Iteration Method for non Expansive Mappings

The general iteration method for nonexpansive mappings on a Banach space is considered. Under some assumption of fast enough convergence on the sequence of (“almost” nonexpansive) perturbed iteration mappings, if the basic method is τ−convergent for a suitable topology τ weaker than the norm topology, then the perturbed method is also τ−convergent. Application is presented to the gradient-prox method for monotone inclusions in Hilbert spaces.