Data Mining for Browsing Patterns in Weblog Data by Art Neural Networks

Categorising visitors based on their interaction with a website is a key problem in Web content usage. The clickstreams generated by various users often follow distinct patterns, the knowledge of which may help in providing customised content. This paper proposes an approach to clustering weblog data, based on ART2 neural networks. Due to the characteristics of the ART2 neural network model, the proposed approach can be used for unsupervised and self-learning data mining, which makes it adaptable to dynamically changing websites.