Advergames: Overview

Advergame is a new marketing concept that has appeared due to the fact that young people are always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant messenger services and they spend too much time just playing in a stand alone way or in a network game. A new revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can develop an advergame that is, a game with some kind of advertising process of this company. This paper introduces some idea and concepts when developping an advergame.

Distinctive Features of Mobile Messages Processing

World’s mobile market pushes past 2 billion lines in 2005. Success in these competitive markets requires operational excellence with product and service innovation to improve the mobile performance. Mobile users very often prefer to send a mobile instant message or text messages rather than talking on a mobile. Well developed “written speech analysis” does not work not only with “verbal speech” but also with “mobile text messages”. The main purpose of our paper is, firstly, to highlight the problems of mobile text messages processing and, secondly, to show the possible ways of solving these problems.

Personalized Question-Answering Mobile System

Mobile messaging is an integral and vital part of the mobile industry and contributes significantly to worldwide total mobile service revenues. In today’s competitive world, differentiation is a significant factor in the success of the business communication. SMS (Short Message Service) provides a powerful vehicle for service differentiation. What is missing, however, is the availability of personalized SMS messages. In particular, the exploitation of user profile information allows a selection and content delivery that meets preferences and interests for the individual. Personalization of mobile messages is important in today’s service-oriented society, and has proven to be crucial for the acceptance of services provided by the mobile telecommunication networks. In this paper we focus on user profile description and the mechanism for delivering the relevant information to the mobile user in accordance with his/her profile.

Conflict-Controlled Processes Involving Fractional Differential Equations with Impulses

MSC 2010: 34A08, 34A37, 49N70