The influence of social e-atmospherics in practice:a website content analysis perspectives from Turkey as an illustration of emerging market and France as a mature market

E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is known on how processes and cues emerging from the social aspects of lifestyle influence purchasing behavior. The anatomy of social dimension and ICT is the focus of this research, where attention is devoted to unpack the meanings and type of online mundane social capital creation. Taking a cross-product/services approach to better investigate social construction impact, our approach also involves both an emerging and a mature market where exploratory content analysis of landing page are done on Turkish and French web sites, respectively. We contend that by comprehending social capital, daily micro practices, habits and routine, a better and deeper understanding on e-atmospherics incumbent and potential effects on its multi-national e-customer will be acquired.

Nerding out on Twitter:fun, patriotism and #curiosity

This paper presents an analysis of tweets collected over six days before, during and after the landing of the Mars Science Laboratory, known as Curiosity, in the Gale Crater on the 6th of August 2012. A sociological application of web science is demonstrated by use of parallel coordinate visualization as part of a mixed methods study. The results show strong, predominantly positive, international interest in the event. Scientific details dominated the stream, but, following the successful landing, other themes emerged such as fun, and national pride.