Deconstruction-analysis-explanation:contextualization in professional digital discourse

It is already a truism that emerging communication technologies have changed the landscape of communication in every aspect of our lives, but this is specifically true for how we communicate at work. Advances in communication technologies have enabled a wide range of digital communication modes to be utilized for both internal and external business communication; including audio and visual communication and voice-over protocols, as well as text-based channels, such as email, forums, instant messaging and social media. In spite of the wide range of available audio-visual channels, and despite the ever-increasing popularity of email, real-time text-based communication technologies (instant messaging or IM) are also on the rise (see Mak, 2014; Pazos et al., 2013; Radicati & Levenstein, 2013; and Markman in this volume). The prominence of IM is evident in the rise of this mode of communication, not only as a tool for internal business communication, but as a front-stage channel, particularly for customer service encounters or professional-client conversations (Makarem et al., 2009; Pearce et al., 2013; L. Zhang et al., 2011).

Public scientific communication on Twitter:visual analytic approach

Purpose - The purpose of this paper is to assess high-dimensional visualisation, combined with pattern matching, as an approach to observing dynamic changes in the ways people tweet about science topics. Design/methodology/approach - The high-dimensional visualisation approach was applied to three scientific topics to test its effectiveness for longitudinal analysis of message framing on Twitter over two disjoint periods in time. The paper uses coding frames to drive categorisation and visual analytics of tweets discussing the science topics. Findings - The findings point to the potential of this mixed methods approach, as it allows sufficiently high sensitivity to recognise and support the analysis of non-trending as well as trending topics on Twitter. Research limitations/implications - Three topics are studied and these illustrate a range of frames, but results may not be representative of all scientific topics. Social implications - Funding bodies increasingly encourage scientists to participate in public engagement. As social media provides an avenue actively utilised for public communication, understanding the nature of the dialog on this medium is important for the scientific community and the public at large. Originality/value - This study differs from standard approaches to the analysis of microblog data, which tend to focus on machine driven analysis large-scale datasets. It provides evidence that this approach enables practical and effective analysis of the content of midsize to large collections of microposts.

Contextual semantics for sentiment analysis of Twitter

Sentiment analysis on Twitter has attracted much attention recently due to its wide applications in both, commercial and public sectors. In this paper we present SentiCircles, a lexicon-based approach for sentiment analysis on Twitter. Different from typical lexicon-based approaches, which offer a fixed and static prior sentiment polarities of words regardless of their context, SentiCircles takes into account the co-occurrence patterns of words in different contexts in tweets to capture their semantics and update their pre-assigned strength and polarity in sentiment lexicons accordingly. Our approach allows for the detection of sentiment at both entity-level and tweet-level. We evaluate our proposed approach on three Twitter datasets using three different sentiment lexicons to derive word prior sentiments. Results show that our approach significantly outperforms the baselines in accuracy and F-measure for entity-level subjectivity (neutral vs. polar) and polarity (positive vs. negative) detections. For tweet-level sentiment detection, our approach performs better than the state-of-the-art SentiStrength by 4-5% in accuracy in two datasets, but falls marginally behind by 1% in F-measure in the third dataset.

Adapting sentiment lexicons using contextual semantics for sentiment analysis of Twitter

Sentiment lexicons for sentiment analysis offer a simple, yet effective way to obtain the prior sentiment information of opinionated words in texts. However, words' sentiment orientations and strengths often change throughout various contexts in which the words appear. In this paper, we propose a lexicon adaptation approach that uses the contextual semantics of words to capture their contexts in tweet messages and update their prior sentiment orientations and/or strengths accordingly. We evaluate our approach on one state-of-the-art sentiment lexicon using three different Twitter datasets. Results show that the sentiment lexicons adapted by our approach outperform the original lexicon in accuracy and F-measure in two datasets, but give similar accuracy and slightly lower F-measure in one dataset.

Adapting sentiment lexicons using contextual semantics for sentiment analysis of twitter

Sentiment lexicons for sentiment analysis offer a simple, yet effective way to obtain the prior sentiment information of opinionated words in texts. However, words’ sentiment orientations and strengths often change throughout various contexts in which the words appear. In this paper, we propose a lexicon adaptation approach that uses the contextual semantics of words to capture their contexts in tweet messages and update their prior sentiment orientations and/or strengths accordingly. We evaluate our approach on one state-of-the-art sentiment lexicon using three different Twitter datasets. Results show that the sentiment lexicons adapted by our approach outperform the original lexicon in accuracy and F-measure in two datasets, but give similar accuracy and slightly lower F-measure in one dataset.

Semantic patterns for sentiment analysis of Twitter

Most existing approaches to Twitter sentiment analysis assume that sentiment is explicitly expressed through affective words. Nevertheless, sentiment is often implicitly expressed via latent semantic relations, patterns and dependencies among words in tweets. In this paper, we propose a novel approach that automatically captures patterns of words of similar contextual semantics and sentiment in tweets. Unlike previous work on sentiment pattern extraction, our proposed approach does not rely on external and fixed sets of syntactical templates/patterns, nor requires deep analyses of the syntactic structure of sentences in tweets. We evaluate our approach with tweet- and entity-level sentiment analysis tasks by using the extracted semantic patterns as classification features in both tasks. We use 9 Twitter datasets in our evaluation and compare the performance of our patterns against 6 state-of-the-art baselines. Results show that our patterns consistently outperform all other baselines on all datasets by 2.19% at the tweet-level and 7.5% at the entity-level in average F-measure.