Learning task specific distributed paragraph representations using a 2-tier convolutional neural network

We introduce a type of 2-tier convolutional neural network model for learning distributed paragraph representations for a special task (e.g. paragraph or short document level sentiment analysis and text topic categorization). We decompose the paragraph semantics into 3 cascaded constitutes: word representation, sentence composition and document composition. Specifically, we learn distributed word representations by a continuous bag-of-words model from a large unstructured text corpus. Then, using these word representations as pre-trained vectors, distributed task specific sentence representations are learned from a sentence level corpus with task-specific labels by the first tier of our model. Using these sentence representations as distributed paragraph representation vectors, distributed paragraph representations are learned from a paragraph-level corpus by the second tier of our model. It is evaluated on DBpedia ontology classification dataset and Amazon review dataset. Empirical results show the effectiveness of our proposed learning model for generating distributed paragraph representations.

Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value

The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shaped, directed and made valuable by the beliefs, attitudes and the subjective preferences of consumers. This is done by examining the criteria on the basis of which the consumers evaluate brands and make brand purchase decisions. Understanding the criteria by which consumers evaluate brands is crucial for several reasons. First, as the basis upon which consumers select brands changes with consumption norms and technology, understanding the consumer choice process will help in formulating branding strategy. Secondly, an understanding of these criteria will help in formulating a creative and innovative agenda for ‘new brand’ propositions. Thirdly, it will also influence firms’ ability to simulate and mould the plasticity of demand for existing brands. In examining these three issues, this thesis presents a comprehensive account of CBE. This is because the first issue raised in the preceding paragraph deals with the content of CBE. The second issue addresses the problem of how to develop a reliable and valid measuring instrument for CBE. The third issue examines the structural and statistical relationships between the factors of CBE and the consequences of CBE on consumer perceived value (CPV). Using LISREL-SIMPLIS 8.30, the study finds direct and significant influential links between consumer brand equity and consumer value perception.

Clustering web documents using hierarchical representation with multi-granularity

Web document cluster analysis plays an important role in information retrieval by organizing large amounts of documents into a small number of meaningful clusters. Traditional web document clustering is based on the Vector Space Model (VSM), which takes into account only two-level (document and term) knowledge granularity but ignores the bridging paragraph granularity. However, this two-level granularity may lead to unsatisfactory clustering results with “false correlation”. In order to deal with the problem, a Hierarchical Representation Model with Multi-granularity (HRMM), which consists of five-layer representation of data and a twophase clustering process is proposed based on granular computing and article structure theory. To deal with the zero-valued similarity problemresulted from the sparse term-paragraphmatrix, an ontology based strategy and a tolerance-rough-set based strategy are introduced into HRMM. By using granular computing, structural knowledge hidden in documents can be more efficiently and effectively captured in HRMM and thus web document clusters with higher quality can be generated. Extensive experiments show that HRMM, HRMM with tolerancerough-set strategy, and HRMM with ontology all outperform VSM and a representative non VSM-based algorithm, WFP, significantly in terms of the F-Score.

Operations management

Operations Management, 3rd Edition provides a clear and accessible introduction to this important area of study, focusing on all key areas of operations in both manufacturing and service industries. Features: Focuses on the subject from a European perspective. Deals with the management of the creation of goods and the delivery of services to the customer. Covers the main areas of operations strategy, the design of operations system and the management of operations over time. Incorporates more strategic and international commentary. Includes a strategy link section consisting of a paragraph relating each chapter topic to operations strategy. Includes more end of chapter and quantitative exercises. Cases have been updated throughout and now include: Service including public sector, international, a mix of mini–cases and a longer case for each chapter. Accompanied by a comprehensive package of online learning support materials including: A robust testbank featuring 1500 questions, PowerPoint slides and a comprehensive instructor's manual An interactive e–Book is included with every new copy of this text, featuring a wealth of embedded media, including: Animated worked examples, simulations, virtual tours, videos, flashcards and practice quizzes.

Summarization of scientific documents by detecting common facts in citations

Reading scientific articles is more time-consuming than reading news because readers need to search and read many citations. This paper proposes a citation guided method for summarizing multiple scientific papers. A phenomenon we can observe is that citation sentences in one paragraph or section usually talk about a common fact, which is usually represented as a set of noun phrases co-occurring in citation texts and it is usually discussed from different aspects. We design a multi-document summarization system based on common fact detection. One challenge is that citations may not use the same terms to refer to a common fact. We thus use term association discovering algorithm to expand terms based on a large set of scientific article abstracts. Then, citations can be clustered based on common facts. The common fact is used as a salient term set to get relevant sentences from the corresponding cited articles to form a summary. Experiments show that our method outperforms three baseline methods by ROUGE metric.©2013 Elsevier B.V. All rights reserved.