3 resultados para Lições Aprendidas
em Aston University Research Archive
Resumo:
La définition des motivations du consommateur est souvent ambigüe. Elles sont parfois considérées comme des caractéristiques permanentes de l’individu influençant son comportement général (traits motivationnels) et elles sont parfois définies comme des variables contextuelles expliquant pourquoi un individu agit d’une certaine façon dans un contexte donné (états motivationnels). Notre objectif est de clarifier ces deux concepts et d’étudier leur impact respectif sur le comportement du consommateur. En appliquant notre étude aux motivations pour le shopping, nous démontrons l’existence d’une forte interaction entre ces deux types de motivations.
Resumo:
The government has reinvested in Air New Zealand only a fraction of the present value of what it received for the airline in 1989, argues ALAN LOWE
Resumo:
The construct of feeling trusted reflects the perception that another party is willing to accept vulnerability to one's actions. Although this construct has received far less attention than trusting, the consensus is that believing their supervisors trust them has benefits for employees' job performance. Our study challenges that consensus by arguing that feeling trusted can be exhausting for employees. Drawing on Stevan Hobfoll's conservation of resources theory, we develop a model in which feeling trusted fills an employee with pride a benefit for exhaustion and performance while also increasing perceived workload and concerns about reputation maintenance burdens for exhaustion and performance. We test our model in a field study using a sample of public transit bus drivers in London, England. Our results suggest that feeling trusted is a double-edged sword for job performance, bringing with it both benefits and burdens. Given that recommendations for managers generally encourage placing trust in employees, these results have important practical implications.
