Mexico 1968 and South Africa 2010: development, leadership and legacies

In this essay we compare the rationales for hosting the 1968 Olympic Games in Mexico City with the FIFA World Cup 2010 to be held in South Africa. We draw on in-depth interviews, archival materials and a range of press coverage. We argue that three broad overlapping themes are apparent in both case studies. These are the developmental rhetoric both hosts employ in the justification of holding the events in their respective countries. Mexico and South Africa convey a leadership role that stretches across the South American and African continent respectively. Finally, both countries argue that the legacy the respective tournament leaves is important.

"Crack down on the celebrity junkies": does media coverage of celebrity drug use pose a risk to young people?

This study analysed news media content to examine the role played by celebrity drug use in young people's perceptions of drug use. We know that young people have access to discourses of drug use through music and other media which may emphasise short term gains (of pleasure or sexual success) over longer term health and social problems. This study goes beyond a simple modelling approach by using Media Framing Analysis (MFA) to take an in-depth look at the messages themselves and how they are 'framed'. New stories about Amy Winehouse's drug use were used and we conducted focus groups with young people asking them questions about drugs, celebrity and the media. Frames identified include: 'troubled genius', 'losing patience' and 'glamorization or gritty realism'. Initially, the press championed Winehouse's musical talent but soon began to tire of her recklessness; the participants tended to be unimpressed with Winehouse's drug use, characterising her as a promising artist who had 'gone off the rails'. Young people were far more critical of Winehouse than might be expected, demonstrating that concerns about the influence of celebrity drug use and its impact on future health risk behaviour among young people may have been over-simplified and exaggerated. This study illustrates the need to understand young people and their frames of reference within popular culture when designing drug awareness information relevant to them. Furthermore, it indicates that critical media skills analysis may contribute to health risk education programmes related to drug use.

‘Here come “Chelsea” of Sweden’:Djurgården football club on tour in apartheid South Africa

In this article we argue that while apartheid, boycotts and South African sport have received significant coverage and focus, this has primarily been restricted to Britain and former white colonies of the Commonwealth such as Australia and New Zealand. In addition, sports such as cricket and rugby receive most attention. We argue that it is useful to consider other countries and sports engaged in apartheid South Africa. We consider Swedish engagement with apartheid South Africa and focus the case study of our analysis on the tour by champions Djurgården to the country in 1955. The tourists received favourable and widespread support in South Africa and Sweden. Yet towards the end of the tour sections of the Swedish press asked critical and probing questions of the club's tour to South Africa. We contend that the tour can be viewed as naïve and apolitical and in a similar vein to the organization of Swedish sports at that time. Only after the intensification of suppression of opposition to apartheid in South Africa from the 1960s onwards do we see a change in stance on the part of Swedish sports authorities. © 2013 © 2013 The British Society of Sports History.