Financial accounting:a practical introduction

Discussing the theory and the application of accounting methods in isolation does not enable the learner to fully understand the material and the key techniques, and get the practice required. This text is an effort to “put a face” on this problem. Learning financial accounting is like learning a different language and as such, lots of practice is required. Financial accounting is not particularly a popular subject among first year students. Students usually find the first year introductory financial accounting module quite challenging and demanding. Many lecturers are consistently asked to provide more questions and exercises. Attempting a large number of accounting questions provides students with the necessary self-assurance and familiarity required to deal with more difficult aspects of financial accounting.

La guerre des Balkans:élites nationales et discours transnationaux dans la française, allemande et britannique

Cet article repose sur une étude de la presse de lEstablishment en France, en Allemagne et au Royaume-Uni, au cours de la guerre des Balkans en 1999. Les sources sont la Frankfurter Allgemeine Zeitung, Le Monde et le Financial Times. Lobjectif est de voir en quoi la manière de rapporter les événements révèle des priorités politiques des diverses élites qui lisent ces journaux, ainsi que de leur perception de lordre international. Le résultat des travaux indique lexistence dun certain degré de synchronisation dans la façon dont la presse a concentré lattention de lopinion publique ; il indique aussi quil existe des différences sensibles entre ces journaux français, allemand et britannique, en termes de contenu et de perspectives. Malgré lexistence dun discours transnational, la sphère publique européenne demeure fragmentée. This article is based on a study of the press in France, Germany and the United Kingdom, during the Balkans war in 1999. The sources are the Frankfurter Allgemeine Zeitung, Le Monde and the Financial Times. The objectve is to see how report events reveal the priorities of the various political elites who read these newspapers, as well as their perception of international lordre. The outcome of the study indicates some degree of synchronization in the way the press has focused mindfulness of public opinion and that it also indicates there are significant differences between the French newspapers, German and British, in terms of content and perspectives. Despite the existence of a transnational speech, the European public sphere remains fragmented.

Business information systems:technology, development and management for the e-business with Webct pin card

This is an online course pack consisting of Chaffey: Business Information Systems ISBN: 027365540X and access to a Pearson Education online course ISBN: 0273673491

Estratégia de marketing e posicionamento competitivo

Em sua terceira edição, Estratégia de marketing e posicionamento competitivo está totalmente renovado. O livro agora enfatiza as mudanças no ambiente, com pesquisas recentes e análises do impacto da Internet na estratégia e na abordagem do marketing, mas continua a mostrar como criar e manter um desempenho superior e a abordar com autoridades as duas questões centrais na formulação da estratégia de marketing: identificação de mercados-alvo e criação de vantagem competitiva. Com estudos de casos ao final de cada capítulo e um site exclusivo com recursos adicionais, a obra é uma importante ferramenta para estudantes, além de leitura indispensável para os profissionais que querem se manter atualizados.

Marketing strategy and competitive positioning

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Principles of marketing

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include.

Principles of marketing

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.

Principles of marketing

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.

Estratégia de marketing e posicionamento competivo

Totalmente renovada e atualizada, a obra enfatiza as mudanças no ambiente, com pesquisas recentes e análises do impacto da Internet nas estratégias e na abordagem do marketing, mas continua a tratar com autoridade duas questões centrais na formulação da estratégia de marketing: a identificação de mercados-alvo e a criação de vantagem competitiva. Os novos capítulos abordam temas como a qualidade do serviço, o marketing de relacionamento, as alianças e redes estratégicas, a inovação, o marketing interno e a previsão de mercado. Com estudos de casos ao final de cada capítulo e um site exclusivo com recursos adicionais.

Business information systems:technology, development and management in the E-business

Information technology is at the centre of today’s business environment. The increasing importance of e-commerce and the integration of information systems in all areas of a business means it is crucial for managers to understand and implement IS (information systems). This major text, now in its second edition, provides the skills and knowledge necessary to choose the right systems, and to develop and manage them effectively. Business Information Systems: Technology, Development and Management assumes no prior knowledge of IS or IT, and emphasises the importance of IS to management decision making. It takes a 3 part structure: Part One covers hardware and software technologies; Part Two looks at information systems analysis and design; and Part Three describes the strategic management of IS. This successful format allows each section to be studied alongside individual modules, and enables students to focus clearly on specific areas and use the book for more than one course. This book is suitable for college students, undergraduate degree and postgraduate students taking courses with modules in the practical IT skills of selection, implementation, management and use of BIS. The practical sections are also of use to managers in industry involved in the development and use of IS.

Business information systems:technology, development and management in the E-business

This major text assumes no prior knowledge of IS or IT and builds both business and Information systems knowledge to enable the reader to choose the right systems, to develop them and to manage them effectively. The three-part structure to the book covers: Introduction to business information systems Business information systems development Business information systems management Suitable for any IS, BIS or MIS course from UG to MBA level within a Business or Computer Science Department.