Alternative Emanzipationsvorstellungen in der DDR unter Honecker (1971-1990):ein Diskussionsbeitrag zur Rollen der Frau

Over the last twenty years the situation of women in the German Democratic Republic has been the subject of a considerable number of studies. The approach has generally been of a sociological or socio-political nature. In this thesis I propose to go one step further by examining the information that may be gained from literary sources. In a state where the media are subject to censorship, and thus controlled, one can refer to literature as an acknowledged source of inside information. Literary works often provide a forum for the formulation and discussion of ideas, which could not be aired elsewhere. Chapter 1 shows why literature, which had always been allocated a special role by the GDR's leading party, the SED, may be regarded as a reliable indicator of everyday life in that country. In this thesis I compare the findings of an analysis of women's literature with sociological data on the one hand and the portrayal of the "ideal" women in GDR media and official writings on the other. The thesis takes an interdisciplinary approach and draws on sources in political, legal, sociological, and cultural fields alike. This constellation of sources allows me to show that the views that female writers expressed in their works frequently coincide with sociological findings. Both of these sources were frequently found to be at odds with statements made in official writings and the media. Such insights could not have been provided by a study conducted from within one discipline.

West German bank advertising and the East German public:a study in intercultural advertising communication

In the wake of German unification, initial advertising by many West German companies in the new federal states (the former German Democratic Republic - GDR) proved largely ineffective and many advertisers were forced to change their approach to this new market. The advertising task proved even more complicated for banks, because banking existed only at the most basic level in the former GDR. Furthermore, under the old regime, "capitalist" banks represented the very antithesis of the GDR's founding ideology. This analysis of advertising by West German banks - in particular Dresdner Bank - in the new federal states brings together elements of discourse and communication theory, particularly Relevance Theory [Sperber and Wilson 1986], with the overall objective of designing a model of intercultural advertising communication. A series of simple association tasks based on texts from pre-Wende advertisements was completed by a sample of advertisees (as they are called in the study) in Leipzig. The research shows the lack of relevance between the advertiser's understanding of concepts such as "credit", "bank" etc. and the associations which these concepts have for the sample of advertisees. Further analysis reveals that this lack of relevance occurs because advertisers and advertisees assign differing contexts to these concepts when they communicate through advertising. The study concludes that these different contexts, governed by the contrasting ideological, economic and linguistic environments of the advertisers and advertisees, interfere with the effective communication of the advertising message.

The Presidents in the French Fifth Republic

This volume brings together French and British scholars of France to analyse one of French politics' most intellectually compelling phenomena, the presidency of the republic. It examines the strengths and weaknesses of that leadership as well as the way that executive power has been established in the Fifth Republic; how presidential power and the subsequent full scale development of 'personality politics' developed within an essentially party-driven, democratic and, most importantly, republican system. Hence the authors in this volume examine the phenomenon of a strong presidency in the French republican framework. The individual chapters focus on the presidency and upon the individual presidents and the way in which they have addressed their own relation to the presidencies they presided over on top of a range of other factors informing their terms of office. A conclusion sums up and appraises the contemporary role of the French presidency within the party system and the republic. The project has generated a great deal of interest in the French political studies community.