Medición del valor de marca desde un enfoque formativo

Companies need to measure brand equity to make the best tactical and strategic decisions related to this intangible asset. Therefore, this paper develops a measure of brand equity using a formative approach. Unlike previous research, this study proposes a second-order formative model and empirically validates this in two countries, Spain and the United Kingdom. With this aim, in addition to carrying out an individual analysis for each country, the measurement invariance is assessed following the recent procedure suggested by Diamantopoulos and Papadopoulos (2010). Results show that brand equity construct is characterised by some variations in its composition in the countries analysed.

RIN transfer in 2nd-order distributed amplification with ultralong fiber lasers

We investigate numerically the effect of ultralong Raman laser fiber amplifier design parameters, such as span length, pumping distribution and grating reflectivity, on the RIN transfer from the pump to the transmitted signal. Comparison is provided to the performance of traditional second-order Raman amplified schemes, showing a relative performance penalty for ultralong laser systems that gets smaller as span length increases. We show that careful choice of system parameters can be used to partially offset such penalty. © 2010 Optical Society of America.

Relative intensity noise transfer in higher-order distributed amplification through ultra-long fiber cavities

Among the different possible amplification solutions offered by Raman scattering in optical fibers, ultra-long Raman lasers are particularly promising as they can provide quasi-losless second order amplification with reduced complexity, displaying excellent potential in the design of low-noise long-distance communication systems. Still, some of their advantages can be partially offset by the transfer of relative intensity noise from the pump sources and cavity-generated Stokes to the transmitted signal. In this paper we study the effect of ultra-long cavity design (length, pumping, grating reflectivity) on the transfer of RIN to the signal, demonstrating how the impact of noise can be greatly reduced by carefully choosing appropriate cavity parameters depending on the intended application of the system. © 2010 Copyright SPIE - The International Society for Optical Engineering.