Writing online:a guide to effective digital communication at work

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don’t lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

The science of writing an article – or is it art?

Getting your work published is an important aim for anyone undertaking research. This paper described how to prepare your work for peer review. Some recommendations are detailed i.e ensure yourself that your work is of good quality, decide is which journal you want to submit it to, follow the required style and be structured. Finally, a few tips and the reviewer's checklist are reminded.

Scattering of the laser writing beam in photonic crystal fibre

Point-by-point fibre grating fabrication by femtosecond laser pulses requires tight focusing of the pulses into the core of the fibre. This condition is not easily satisfied in photonic crystal fibres (PCFs) due to the pulse scattering by the holes. In this letter, we present a numerical model of propagation of tightly focused laser beam through PCF in a typical experimental setup. We investigate impact of the numerical aperture of the beam and hole refractive index on the beam scattering and identify optimal conditions for relating the findings to the requirements of grating fabrication. The results explain and quantify recent experimental grating inscription techniques and are indicative of birefringence observed in long-period gratings written by femtosecond laser pulses. © 2010 Elsevier Ltd. All rights reserved.