Web designers, social e-value creation and e-business planning:understanding resistance from conflicting demands

This chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. While recent studies have shown that significant shifts are occurring concerning the importance of users’ generated content by way of social e-communication tools (e.g. blogs), these trends are also creating expectations that social and cultural cues ought to become a greater part of e-atmospherics and e-business strategies. Yet, there is growing evidence that organizations are resisting such efforts, fearing that they will lose control of their e-marketing strategy. This chapter contributes to the theory and literature on online cross-cultural understanding and the impact website designers (meso-level) can have on improving the sustainability of e-business planning, departing from recent studies that focus mainly on firms’ e-business plans (macro-level) or final consumers (micro-level). A second contribution is made with respect to online behavior regarding the advancement of technologies that facilitate the development and shaping of new social e-atmospherics that affect users’ behavior and long term e-business strategies through the avoidance of traditional, formal decision making processes and marketing strategy mechanisms implemented by firms. These issues have been highlighted in the literature on the co-production and co-creation of value, which few organizations have thus far integrated in their strategic and pragmatic e-business plans. Drawing upon fifteen online interviews with web designers in the USA, as key non-institutional actors at the meso-level who are developing what future websites will be like, this chapter analyzes ways in which identifying points of resistance and conflicting demands can lead to engagement with the debate over the online co-creation of value and more sustainable future e-business planning. A number of points of resistance to the inclusion of more e-social atmospherics are identified, and the implications for web designers’ roles and web design planning are discussed along with the limitations of the study and potential future research for e-business studies.

Semantic enabled sensor network design

Wireless Sensor Network (WSN) systems have become more and more popular in our modern life. They have been widely used in many areas, such as smart homes/buildings, context-aware devices, military applications, etc. Despite the increasing usage, there is a lack of formal description and automated verification for WSN system design. In this paper, we present an approach to support the rigorous verification of WSN modeling using the Semantic Web technology We use Web Ontology Language (OWL) and Semantic Web Rule Language (SWRL) to define a meta-ontology for the modeling of WSN systems. Furthermore, we apply ontology reasoners to perform automated verification on customized WSN models and their instances. We demonstrate and evaluate our approach through a Light Control System (LCS) as the case study.

Polymer photonic crystal fibre for sensor applications

Polymer photonic crystal fibres combine two relatively recent developments in fibre technology. On the one hand, polymer optical fibre has very different physical and chemical properties to silica. In particular, polymer fibre has a much smaller Young's modulus than silica, can survive higher strains, is amenable to organic chemical processing and, depending on the constituent polymer, may absorb water. All of these features can be utilised to extend the range of applications of optical fibre sensors. On the other hand, the photonic crystal - or microstructured - geometry also offers advantages: flexibility in the fibre design including control of the dispersion properties of core and cladding modes, the possibility of introducing minute quantities of analyte directly into the electric field of the guided light and enhanced pressure sensitivity. When brought together these two technologies provide interesting possibilities for fibre sensors, particularly when combined with fibre Bragg or long period gratings. This paper discusses the features of polymer photonic crystal fibre relevant to sensing and provides examples of the applications demonstrated to date. © 2010 Copyright SPIE - The International Society for Optical Engineering.

True real-time change data capture with web service database encapsulation

This research is investigating the claim that Change Data Capture (CDC) technologies capture data changes in real-time. Based on theory, our hypothesis states that real-time CDC is not achievable with traditional approaches (log scanning, triggers and timestamps). Traditional approaches to CDC require a resource to be polled, which prevents true real-time CDC. We propose an approach to CDC that encapsulates the data source with a set of web services. These web services will propagate the changes to the targets and eliminate the need for polling. Additionally we propose a framework for CDC technologies that allow changes to flow from source to target. This paper discusses current CDC technologies and presents the theory about why they are unable to deliver changes in real-time. Following, we discuss our web service approach to CDC and accompanying framework, explaining how they can produce real-time CDC. The paper concludes with a discussion on the research required to investigate the real-time capabilities of CDC technologies. © 2010 IEEE.

Using an infra-red sensor to measure the dynamic behaviour of N2O gas escaping through different sized holes

An anastomosis is a surgical procedure that consists of the re-connection of two parts of an organ and is commonly required in cases of colorectal cancer. Approximately 80% of the patients diagnosed with this problem require surgery. The malignant tissue located on the gastrointestinal track must be resected and the most common procedure adopted is the anastomosis. Studies made with 2,980 patients that had this procedure, show that the leakage through the anastomosis was 5.1%. This paper discusses the dynamic behavior of N2O gas through different sized leakages as detected by an Infra-Red gas sensor and how the sensors response time changes depending on the leakage size. Different sized holes were made in the rigid tube to simulate an anastomostic leakage. N2O gas was injected into the tube through a pipe and the leakage rate measured by the infra-red gas sensor. Tests were also made experimentally also using a CFD (Computational Fluid Dynamics) package called FloWorks. The results will be compared and discussed in this paper.