1 resultado para marketing strategies

em Academic Research Repository at Institute of Developing Economies


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Sheepskin market in Ethiopia seems to enjoy the benefits of the economic liberalization policy since 1991, such as price deregulation or liberalization of economic activities. The close observation on the profiles and activities of each actor in the marketing channel, however, illustrates that the actors have tried to complement the lack of appropriate infrastructure and legal protection, which should be provided by the government, through utilizing their social and blood ties. While these ties have implemented the role of the government, there are risks that the marketing channel might be developed based on coalition with social network and the poor without the network would be excluded.