1 resultado para Integration, Integrated Marketing Communications, Marketing Communications

em Academic Research Repository at Institute of Developing Economies


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Production and consumption of broiler meat has expanded rapidly in Peru since the 1990s. This rapid expansion was possible due to technological changes in production as well as integration of various stages of production, such as breeding farms, hatcheries, feed mills and grow-out farms by so-called broiler integrators. However, there are some distinguishing characteristics in Peruvian broiler integration that differ from those in developed countries. One is the truncated scope of integration, in which the slaughtering and processing stages are not integrated. The other is that not slaughtering and processing companies, but grow-out farms have become the principal broiler integrators. This paper analyzes the factors associated with these characteristics.