6 resultados para Plano de marketing estratégico

em Memoria Académica - FaHCE, UNLP - Argentina


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By means of this paper is to critically analyze the current situation of beekeeping in the town of Tandil (Buenos Aires), from the objectives set out in the Strategic Plan Argentina Beekeeping 2017, approved in 2008, whose goal is aimed at that country from becoming a global market leader of value-added bee products, ensuring sustainable development in economic, environmental and social. At first briefly reviews the national bee scene, in which Argentina is known for being the third largest producer of honey, after China and the U.S., while competing with China for the first world exporter, a situation that contrasts with low domestic consumption. Then describes the strategic objectives that promotes the Plan, including: marketing, production, promotion and added value. Then we analyze the main characteristics of the honey industry in the area chosen, the town of Tandil, where the stage is characterized by a large number of small producers who are mostly engaged in the informal sale of honey for direct consumption but whose demand is low, compared to a small number of collectors, packers and exporters that dominate the international market. In general it is observed that, with few exceptions, the honey is exported in bulk, as a commodity, and its main use molasses to improve lower quality of recipient countries. Meanwhile the honey for local consumption, is usually of inferior quality because they generally are not subject to quality controls required by the circuit of export. To overcome the limitations of beekeeping above, highlights the collaborative efforts of government agencies such as the National Institute of Agricultural Technology (INTA) and the Faculty of Veterinary Science, National University Centre of the Province of Buenos Aires. As a preliminary conclusion, it is argued that the Strategic Plan Argentina Beekeeping is still valid as a tool for development of the sector, and is also essential to encourage the development of competitive products in terms of quality and differentiation, through the development of technology and knowledge sharing to ensure growth and sustainability of beekeeping in the town of Tandil

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Este trabajo se centra en las distintas maneras en las cuales un lector-profesor de historia aborda el conocimiento histórico. Esos diferentes modos de abordarlo (informativa, operativa y estratégica) están presentes tanto en el momento de la lectura de los textos historiográficos como en el de la enseñanza del conocimiento que es su fruto. Así, la noción de abordaje se presenta como el eje tanto de la producción de sentido para la lectura de un libro de historia como de la configuración de los modos en que los contenidos de enseñanza son presentados a los estudiantes. Finalmente, es su condición de herramienta de análisis para la práctica de la enseñanza la que le permite dirigir una mirada renovada y más profunda a distintas situaciones relacionadas con la práctica de la enseñanza de la historia, que van desde la planificación de una clase o un curso hasta la comprensión de encuentros y desencuentros con los estudiantes en el plano de la ejercitación y la evaluación

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Este trabajo se centra en las distintas maneras en las cuales un lector-profesor de historia aborda el conocimiento histórico. Esos diferentes modos de abordarlo (informativa, operativa y estratégica) están presentes tanto en el momento de la lectura de los textos historiográficos como en el de la enseñanza del conocimiento que es su fruto. Así, la noción de abordaje se presenta como el eje tanto de la producción de sentido para la lectura de un libro de historia como de la configuración de los modos en que los contenidos de enseñanza son presentados a los estudiantes. Finalmente, es su condición de herramienta de análisis para la práctica de la enseñanza la que le permite dirigir una mirada renovada y más profunda a distintas situaciones relacionadas con la práctica de la enseñanza de la historia, que van desde la planificación de una clase o un curso hasta la comprensión de encuentros y desencuentros con los estudiantes en el plano de la ejercitación y la evaluación

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By means of this paper is to critically analyze the current situation of beekeeping in the town of Tandil (Buenos Aires), from the objectives set out in the Strategic Plan Argentina Beekeeping 2017, approved in 2008, whose goal is aimed at that country from becoming a global market leader of value-added bee products, ensuring sustainable development in economic, environmental and social. At first briefly reviews the national bee scene, in which Argentina is known for being the third largest producer of honey, after China and the U.S., while competing with China for the first world exporter, a situation that contrasts with low domestic consumption. Then describes the strategic objectives that promotes the Plan, including: marketing, production, promotion and added value. Then we analyze the main characteristics of the honey industry in the area chosen, the town of Tandil, where the stage is characterized by a large number of small producers who are mostly engaged in the informal sale of honey for direct consumption but whose demand is low, compared to a small number of collectors, packers and exporters that dominate the international market. In general it is observed that, with few exceptions, the honey is exported in bulk, as a commodity, and its main use molasses to improve lower quality of recipient countries. Meanwhile the honey for local consumption, is usually of inferior quality because they generally are not subject to quality controls required by the circuit of export. To overcome the limitations of beekeeping above, highlights the collaborative efforts of government agencies such as the National Institute of Agricultural Technology (INTA) and the Faculty of Veterinary Science, National University Centre of the Province of Buenos Aires. As a preliminary conclusion, it is argued that the Strategic Plan Argentina Beekeeping is still valid as a tool for development of the sector, and is also essential to encourage the development of competitive products in terms of quality and differentiation, through the development of technology and knowledge sharing to ensure growth and sustainability of beekeeping in the town of Tandil

Relevância:

30.00% 30.00%

Publicador:

Resumo:

By means of this paper is to critically analyze the current situation of beekeeping in the town of Tandil (Buenos Aires), from the objectives set out in the Strategic Plan Argentina Beekeeping 2017, approved in 2008, whose goal is aimed at that country from becoming a global market leader of value-added bee products, ensuring sustainable development in economic, environmental and social. At first briefly reviews the national bee scene, in which Argentina is known for being the third largest producer of honey, after China and the U.S., while competing with China for the first world exporter, a situation that contrasts with low domestic consumption. Then describes the strategic objectives that promotes the Plan, including: marketing, production, promotion and added value. Then we analyze the main characteristics of the honey industry in the area chosen, the town of Tandil, where the stage is characterized by a large number of small producers who are mostly engaged in the informal sale of honey for direct consumption but whose demand is low, compared to a small number of collectors, packers and exporters that dominate the international market. In general it is observed that, with few exceptions, the honey is exported in bulk, as a commodity, and its main use molasses to improve lower quality of recipient countries. Meanwhile the honey for local consumption, is usually of inferior quality because they generally are not subject to quality controls required by the circuit of export. To overcome the limitations of beekeeping above, highlights the collaborative efforts of government agencies such as the National Institute of Agricultural Technology (INTA) and the Faculty of Veterinary Science, National University Centre of the Province of Buenos Aires. As a preliminary conclusion, it is argued that the Strategic Plan Argentina Beekeeping is still valid as a tool for development of the sector, and is also essential to encourage the development of competitive products in terms of quality and differentiation, through the development of technology and knowledge sharing to ensure growth and sustainability of beekeeping in the town of Tandil

Relevância:

30.00% 30.00%

Publicador:

Resumo:

Este trabajo se centra en las distintas maneras en las cuales un lector-profesor de historia aborda el conocimiento histórico. Esos diferentes modos de abordarlo (informativa, operativa y estratégica) están presentes tanto en el momento de la lectura de los textos historiográficos como en el de la enseñanza del conocimiento que es su fruto. Así, la noción de abordaje se presenta como el eje tanto de la producción de sentido para la lectura de un libro de historia como de la configuración de los modos en que los contenidos de enseñanza son presentados a los estudiantes. Finalmente, es su condición de herramienta de análisis para la práctica de la enseñanza la que le permite dirigir una mirada renovada y más profunda a distintas situaciones relacionadas con la práctica de la enseñanza de la historia, que van desde la planificación de una clase o un curso hasta la comprensión de encuentros y desencuentros con los estudiantes en el plano de la ejercitación y la evaluación