Consumer preferences towards beef cattle in Chile : Importance of country of origin, cut, packaging, brand and price

A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish the existence of different market segments, through a survey of 800 people. Using a fractional factorial design for conjoint analysis, it was determined overall that the origin was more important (44.5%) than price (20.8%), form of presentation (12.2%), cut (12.0%) and brand (10.5%), with preference for Chilean and Argentinean striploin, packaged on trays, with no brand at medium price. Using a cluster analysis, three market segments were distinguished. The largest (52.3%) placed great importance on origin and preferred the highest price. The second (27.5%) also valued origin with the greatest preference for Argentinean beef, and it was the only group that preferred the ribeye as the cut. The third (20.5%) placed the greatest importance on price, and was the only group that preferred Paraguayan meat. The segments differed in the importance of eating meat for their personal well-being. The low importance of packaging and brand indicates poorly developed marketing of this product. In order to properly insert brand beef in the Chilean market, communication strategies must be implemented that identify the product with superior quality and that position the brand in the consumer's mind.

Cinco propuestas latinoamericanas de flauta y percusión

Esta investigación se centra en composiciones para flauta y percusión de compositores latinoamericanos nacidos en la segunda mitad del siglo XX. Dentro de las obras seleccionadas introducen elementos de la música popular de sus países de origen en intersección con la música académica del siglo XX. Este tipo de repertorio no es muy difundido en Argentina y sólo llega a un público muy reducido. La utilización de ciertos tópicos posiciona a las obras como producciones que manifiestan una identidad nacional y una pertenencia a la cultura latinoamericana. Las obras seleccionadas para el Concierto-Tesis pertenecen al repertorio de música de cámara y están presentes una gran variedad de recursos tímbricos y texturales tanto en la percusión como en la flauta. En cuanto a la metodología se realizaron entrevistas a los compositores; recolección y selección de material bibliográfico y partituras; análisis para dilucidar elementos populares; estudio técnico e interpretativo.