Consumer preferences towards beef cattle in Chile : Importance of country of origin, cut, packaging, brand and price

A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish the existence of different market segments, through a survey of 800 people. Using a fractional factorial design for conjoint analysis, it was determined overall that the origin was more important (44.5%) than price (20.8%), form of presentation (12.2%), cut (12.0%) and brand (10.5%), with preference for Chilean and Argentinean striploin, packaged on trays, with no brand at medium price. Using a cluster analysis, three market segments were distinguished. The largest (52.3%) placed great importance on origin and preferred the highest price. The second (27.5%) also valued origin with the greatest preference for Argentinean beef, and it was the only group that preferred the ribeye as the cut. The third (20.5%) placed the greatest importance on price, and was the only group that preferred Paraguayan meat. The segments differed in the importance of eating meat for their personal well-being. The low importance of packaging and brand indicates poorly developed marketing of this product. In order to properly insert brand beef in the Chilean market, communication strategies must be implemented that identify the product with superior quality and that position the brand in the consumer's mind.

Aceptación de aceite transgénico de distinto país de origen en la Región de La Araucanía, Chile

Considerando el rechazo de los consumidores hacia alimentos genéticamente modificados y que el país de origen es usado como indicador de calidad, se estudió la importancia relativa de la existencia de modificación genética (MG), origen y precio en la compra de aceite de girasol en Temuco, Chile, junto con la identificación y la caracterización de diferentes segmentos de mercado, mediante una encuesta a 400 personas. Utilizando análisis conjunto se determinó que la existencia de MG (36,0%) fue levemente más importante que el origen (33,3%) y el precio (30,7%) en la muestra total, con preferencia hacia el producto sin MG, de origen chileno y al menor precio. Mediante análisis de conglomerados jerárquicos se diferenciaron tres segmentos: el mayoritario (45,5%) dio elevada importancia a la existencia de MG y presentó un alto rechazo hacia el aceite transgénico; el segundo grupo (29,7%) asignó mayor relevancia al precio y acepta aceite argentino; el grupo minoritario (24,8%) otorgó mayor importancia al origen y acepta aceite español. Independientemente de lo anterior, los grupos mostraron mayor preferencia por el aceite chileno. La ausencia de MG en aceite es una condición deseable para una importante proporción de consumidores (45,5%), pero el resto se muestra relativamente indiferente hacia la existencia o ausencia de manipulación genética en este producto.

Assessing the identity of the variety 'Pedro Giménez' grown in Argentina through the use of microsatellite markers

Pedro Giménez' is a white criolla variety cropped in Argentina, mainly in Mendoza and San Juan, being the most planted white variety destined for wine making in the country. Its origin remains unknown, as well as its relationship with Spanish variety 'Pedro Ximénez', mostly grown in Jerez, Spain. Previous works have probed that most of Criollas varieties existing in America at the moment, are the offspring of 'Muscat of Alexandria' x 'Criolla Chica'. The aim of the present work was to compare 'Pedro Giménez' with the Spanish variety 'Pedro Ximénez', and to establish its degree of relatedness to 'Muscat of Alexandria' and 'Criolla Chica'. Therefore we used a set of 18 nuclear SSR loci and 3 chloroplast SSR loci. 'Pedro Giménez' shared only 38% of the alleles under analysis with 'Pedro Ximénez', indicating that they are indeed two different varieties. In all 18 polymorphic nuclear SSR loci 'Pedro Giménez' shared 50% of its alleles with 'Muscat of Alexandria', while the other 50% of the alleles present in 'Pedro Giménez' were also present in 'Criolla Chica'. This data, along with those from the chloroplast SSR analysis, strongly suggest that 'Pedro Giménez' is the progeny of 'Muscat of Alexandria' x 'Criolla Chica', being the latest one the most likely female progenitor.