Book Review of “Frontiers of Social Research: Japan and Beyond”. 351 pages, Trans Pacific Press, 2007, edited by Akira Furukawa

The title ‘Frontiers of Social Research’ implies a pioneering spirit, embarking upon unchartered territories. However, the most fascinating and insightful moments of this book are those which explore age-old Japanese research techniques and the potential for new methodologies to look to the old. The key theme of the work is the role of the researcher and the researcher’s relationships with research participants, the research audience and with knowledge itself.

Management Research on Reciprocity: A Review of the Literature

Although reciprocity is fundamental to all social orders, management research offers few reviews of the concept’s theoretical origins and current applications. To help bridge this gap, we elucidate the dominant understandings of reciprocity, ask which areas of research emerge from them, and explore how they interconnect. Our bibliometric methodology detects four clusters of management research on reciprocity. Across these clusters, authors subscribe mainly to substantialist ontology, marginalize morally oriented motives consistent with relational ontology, and largely assume that benefit-oriented motives underlie reciprocity. We outline the advantages of a moral-oriented relationalist concept of reciprocity and discuss potential areas for its development in management research.