The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need to balance exploratory and exploitative strategies. However, the literature lacks concrete insights for marketing managers as to how exploratory and exploitative strategies can be best combined. This paper addresses this issue by introducing a framework of multiple types of ambidexterity. Based on qualitative research, tools and procedures are identified to overcome marketing dilemmas and support strategy implementation by drawing on ambidextrous designs.

Cut Out By The Middle Man: The Free Speech Implications Of Social Network Blocking and Banning In The EU

This article examines social network users’ legal defences against content removal under the EU and ECHR frameworks, and their implications for the effective exercise of free speech online. A review of the Terms of Use and content moderation policies of two major social network services, Facebook and Twitter, shows that end users are unlikely to have a contractual defence against content removal. Under the EU and ECHR frameworks, they may demand the observance of free speech principles in state-issued blocking orders and their implementation by intermediaries, but cannot invoke this ‘fair balance’ test against the voluntary removal decisions by the social network service. Drawing on practical examples, this article explores the threat to free speech created by this lack of accountability: Firstly, a shift from legislative regulation and formal injunctions to public-private collaborations allows state authorities to influence these ostensibly voluntary policies, thereby circumventing constitutional safeguards. Secondly, even absent state interference, the commercial incentives of social media cannot be guaranteed to coincide with democratic ideals. In light of the blurring of public and private functions in the regulation of social media expression, this article calls for the increased accountability of the social media services towards end users regarding the observance of free speech principles

Simulation der peristaltischen Förderung von Stückgütern als Schüttgut

Im Beitrag wird ein neuartiges Förderprinzip zur federnden Aufnahme und zum Transport von massenhaft anfallenden Paketstrukturen vorgestellt. Das Förderprinzip beruht auf einem flächigen Tragmittel in Form eines veränderbaren, elastischen Verbundes von kleinskaligen Fördermodulen. Das konzipierte Transportprinzip mit peristaltischen Eigenschaften soll entstehende Staus der Pakete schnell auflösen und eine dedizierte Steuerung von Teilmengen zulassen, um den erforderlichen Durchsatz innerhalb eines Materialflusssystems zu erreichen. Diese Lösung ermöglicht eine sinnvolle Verknüpfung von Wirkprinzipien der Schüttgut- und Stückgutförderung zur Aufnahme und Fortbewegung von Pakete als Schüttgut. Die Grundfunktionalität des Förderkonzepts wird durch die numerische Simulation auf Basis der Diskrete Elemente Methode sowie der Mehrkörpersimulation überprüft.