“Advertising Psychology – The Blog Seminar”.

The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.

Genre Under Construction: The Diary on the Internet

The emergence of the diary as a digital form has generated the kinds of introduction and explanation that typically accumulate around emerging genres, even though online diarists in many ways strive to reproduce the stereotypical print diary. However, as diarists and readers explore the nature of blogs, both in diary entries and comments pages, a tension is apparent between users’ accounts or explanations of the genre and their actual practices, and this tension provides a rich site for studying the evolution of the diary genre. Readers’ and writers’ comments illustrate the blogging community’s ideas about genre as a concept and how these ideas transfer to the “new” world of online media. In this paper, I look at the diary’s transition from page to screen, and consider how readers and writers build on and diverge from print culture practices in establishing expectations and “rules” for Weblogs. Examining how diarists and their communities establish and police the digital diary, and how generic knowledge is circulated and codified, helps understand the particular social actions the diary can perform only on the Internet.

A Faceted Classification Scheme for Computer-Mediated Discourse

This article describes a classification scheme for computer-mediated discourse that classifies samples in terms of clusters of features, or “facets”. The goal of the scheme is to synthesize and articulate aspects of technical and social context that influence discourse usage in CMC environments. The classification scheme is motivated, presented in detail with support from existing literature, and illustrated through a comparison of two types of weblog (blog) data. In concluding, the advantages and limitations of the scheme are weighed.