'Businessology' and Social Work

There is a spectre stalking social work in many countries of the world. That spectre is the belief that social work needs to be reshaped in the image of capitalist business enterprises, what we might term business ideology or 'businessology'. Within that belief, the explicit or implicit assumption is that social work should, as far as possible, function as though it were a commercial business concerned with making profits. In those countries most affected, the culture of capitalism has colonised social work as business thinking and practices have been introduced. The embrace of businessology in social work is presented as a neutral trend, to which all social workers can be committed, namely, the modernisation of social work and making it more efficient through the application of distinctive and valuable expertise.

eLEARNING - A CHANCE FOR SMALL AND MEDIUM SIZED ENTERPRISES

eLearning through its flexibility and facility of access is seen as a major enabler of lifelong learning (LLL), as a catalyst of change and a chance for small and medium-sized enterprises (SMEs) to improve their business and to integrate into European market. But so far the eLearning in the context of vocational educational training has been mainly adopted by large enterprises, while only little activity can be observed in SMEs. The question arises what the chances and challenges for SMEs are and what is the experience with its usage. In this paper after a presentation of key issues in eLearning chances and challenges of eLearning for SMEs are discussed and experiences are exemplified by three EU-funded eLearning projects. The focus lies on the ongoing project ARIEL - Analysing and Reporting the Implementation of Electronic Learning in Europe - coordinated by the Institut Arbeit und Technik (IAT).