A PHENOMENOLOGY OF MIMETIC LEARNING AND MULTIMODAL COGNITION: INTEGRATING EXPERIENTIAL KNOWLEDGE INTO PROGRAMS IN RHETORIC, COMPOSITION, AND TECHNICAL COMMUNICATION

My dissertation emphasizes a cognitive account of multimodality that explicitly integrates experiential knowledge work into the rhetorical pedagogy that informs so many composition and technical communication programs. In these disciplines, multimodality is widely conceived in terms of what Gunther Kress calls “socialsemiotic” modes of communication shaped primarily by culture. In the cognitive and neurolinguistic theories of Vittorio Gallese and George Lakoff, however, multimodality is described as a key characteristic of our bodies’ sensory-motor systems which link perception to action and action to meaning, grounding all communicative acts in knowledge shaped through body-engaged experience. I argue that this “situated” account of cognition – which closely approximates Maurice Merleau-Ponty’s phenomenology of perception, a major framework for my study – has pedagogical precedence in the mimetic pedagogy that informed ancient Sophistic rhetorical training, and I reveal that training’s multimodal dimensions through a phenomenological exegesis of the concept mimesis. Plato’s denigration of the mimetic tradition and his elevation of conceptual contemplation through reason, out of which developed the classic Cartesian separation of mind from body, resulted in a general degradation of experiential knowledge in Western education. But with the recent introduction into college classrooms of digital technologies and multimedia communication tools, renewed emphasis is being placed on the “hands-on” nature of inventive and productive praxis, necessitating a revision of methods of instruction and assessment that have traditionally privileged the acquisition of conceptual over experiential knowledge. The model of multimodality I construct from Merleau-Ponty’s phenomenology, ancient Sophistic rhetorical pedagogy, and current neuroscientific accounts of situated cognition insists on recognizing the significant role knowledges we acquire experientially play in our reading and writing, speaking and listening, discerning and designing practices.

SCIENTIFIC MANAGEMENT SYSTEMS AS ENFRAMING OR EMPOWERING: HOW LEAN AND SIX SIGMA DEFINE TECHNICAL COMMUNICATION

In this project, I examine current forms of scientific management systems, Lean and Six Sigma, as they relate to technical communication. With the goal of breaking work up into standardized processes in order to cut costs and increase efficiency, Lean, Six Sigma and Lean Six Sigma hybrid systems are increasingly applied beyond manufacturing operations to service and other types of organizational work, including technical communication. By consulting scholarship from fields such as business, management, and engineering, and analyzing government Lean Six Sigma documentation, I investigate how these systems influence technical communication knowledge and practice in the workplace. I draw out the consequences of system-generated power structures as they affect knowledge work, like technical communication practice, when it is reduced to process. In pointing out the problems these systems have in managing knowledge work, I also ask how technical communication might shape them.

Living with Differences: From Everyday Fundamentalisms to Invitational Communication

This project examines fundamentalism understood as an everyday way of living poorly with difference. It demonstrates that the fundamentalist is not reducible to stereotypes of the terrorist, extremist, irrational madman, or religious zealot. All of these characterizations--common in mainstream media--depict the fundamentalist as them, and rarely, if ever, as us. Rather, this project understands fundamentalism in terms of fundamental interpretive constructs that constrain our ways of being-with others, skew our interpretive and responsive possibilities, distort our perceptions of difference, and affirm our poor treatment of others. Following Martin Heidegger's conception of the hermeneutic structure of existence, this dissertation calls attention to the ways in which such fundamentalisms filter our interpretation. Yet the hermeneutic character of existence also highlights the incompleteness of any particular frame of interpretation and indicates the possibility of alternative interpretive responses. The project turns to a feminist theological hermeneutic in order to indicate more hopeful and liberating ways of living with difference, ways that point beyond everyday fundamentalism toward invitational communication. Through new readings of familiar biblical narratives, this dissertation revisits the fundamentalisms that trigger these narratives in order to draw out an alternative feminist theological hermeneutic, or what is termed here an invitational hermeneutic. Each story offers unique ways of making sense of being-with and sharing the world with others of difference that redress the impoverished and fundamentalist forms of self-preserving care and understanding. By examining the well-loved stories of the Good Samaritan, Ruth and Naomi, Queen Esther, and the Apostle Paul and Lydia, the dissertation identifies interpretive and responsive possibilities that together issue an alternative hermeneutical invitation: to understand difference compassionately, to engage strangers and family members alike with rehabilitative care and concernful reticence, and to extend graceful hospitality to others. In these ways, the dissertation indicates possibilities beyond the horizon of fundamentalism, invitational possibilities of living and communicating with difference.