1 resultado para Employer branding

em Digital Commons - Michigan Tech


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Job seekers in resource-based economic settings like the Keweenaw Peninsula in Upper Michigan and the Nickel Basin surrounding Sudbury, Ontario faced many challenges, from the dangers of the job to corporate domination to the “boom and bust” nature of inevitably limited supplies of even “endless” natural riches. Adding to these many challenges in both settings was the employer view that you were best suited to certain tasks. This paper examines these expectations from “both” ends – how and why did employers see matters this way, and what did the “recipients” make of being cast in certain roles ? Did the newcomers also expect to earn their keep from a limited range of options ? While the last word on this issue awaits a much larger study, even a glance can inform both the scholar of resource settings and the ethnic historian about an important element of resource-based economies. This paper, then, examines the links between stereotype, preference, and necessity – to what extent did local populations fight, appreciate or succumb to expectation when “making a living.” As the title suggests, Finns get significant attention, as befits both settings under study. However, the paper looks to similar trends amongst a broad demographic swathe in each setting. Was “who” you were the crucial element in finding sustenance ? “Ethnic”, Aboriginal, or “established settler society” – what factors shaped economic expectations, choices and roles?