Institutional Identity and Anticipatory Socialization: a Qualitative Analysis of Multi-Campus University Websites

A document analysis of institutional websites was conducted to infer the extent to which affiliated campuses are integrated with one another within multi-campus university systems. The factors that contribute to either a common or differentiated sense of institutional identity, as expressed in the campuses’ individual web presences, were a primary focus of the investigation. This study then sought to determine the effect that institutional identity has on the anticipatory socialization of students who relocate from branch campuses to their parent institutions. Once an analysis of the findings had been conducted, recommendations for further research in this area were made.