6 resultados para Masculinity in advertising -- History -- 20th century

em Bucknell University Digital Commons - Pensilvania - USA


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Clothes offer us a commentary on the individual who wears them, and one of those comments deals with gender. Clothing is fundamental to gender, turning male and female bodies into men and women. In the nineteenth century the preoccupation with appear- ances was greater than in previous periods thanks to changes in the social system and a reformulation of gender roles, as well as the popularity of physiognomic theory. Given this increased sensitivity to the gaze, it is curious that men would uniformly adopt the black suit as their garment of choice. This revolution in male fashion was born from contradic- tory motives. On the one hand, the man in black attempted to avoid the gaze so as not to be anyone’s object of desire. An exception to this rule was the elegante, for whom fashion was a way of life. The elegante became a frequent target of the satirical press, which ques- tioned his masculinity. On the other hand, the black suit came simbolize the power of the ascendant middle class because it recalled Spain’s most important monarchs, such as Carlos V and Felipe II. The black suit thus became a polysemic signifier, and the man who wore it attempted, impossibly, to be both the subject and object of the gaze.

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Abstract: This project considers Emily and Charlotte Brontë's constructions of masculinity in Jane Eyre, Wuthering Heights, and Villette. There is a vast proliferation of scholarship focusing on gender in the Victorian Era, but as much of this criticism focuses on women, the analysis of heterosexual masculinity in these novels provides a unique perspective on the complexities involved in gender constructions during this period. Masculine identity was in a transitory state in the early nineteenth century, as Romantic values were replaced by Victorian conceptions of masculinity, largely influencing the expectations of men. This paper argues that based on an understanding of femininity and masculinity as defined in relation to each other, the Brontë heroes look to the female characters as a source of stability to define themselves against, constructing a stagnant feminine role to frame an understanding of how masculinity was changing. The female characters resist this categorization, however, never allowing the men to fully classify them into stable feminine roles, which leads both shifting gender roles to intertwine and collapse in the novels, undermining any conceptualization of a stable or universal understanding of gender. The paper considers the role of masculinity based in class, relationships with women, and the understanding of sexual passion, to argue that the Brontës' portrayal of men emulates the anxieties surrounding the shift from Romantic to Victorian values of manliness, ultimately rejecting any stable definition of the nineteenth-century man.

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This research is an examination of the life of Edith Fetherston through studying her clothing and comparing her clothes to fashion history. The authors of Survey of Historic Costume, Tortora and Eubank, state that: 'Dress serves as a means of communication,' and that 'historic dress provides readers with some context for the period in which costumes were worn'. Most importantly, they state that clothing is 'a glimpse of attitudes and values as they were expressed by individuals of [a] period.' (4). Studying clothing history is a way to understand the attitudes of the times; it has a relationship with the attitudes of the society in which it is or was worn. Studying garments can identify personalities, as well as professions, and economic status. My research is based on the wardrobe of Edith Fetherston between the early twenties and late sixties. This thesis begins by examining Edith herself, then it examines each decade and its major characteristics, and finally my research examines at least two garments from each of the five decades.

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Reform is a word that, one might easily say, characterizes more than any other the history and development of Buddhism. Yet, it must also be said that reform movements in East Asian Buddhism have often taken on another goal—harmony or unification; that is, a desire not only to reconstruct a more worthy form of Buddhism, but to simultaneously bring together all existing forms under a single banner, in theory if not in practice. This paper explores some of the tensions between the desire for reform and the quest for harmony in modern Japanese Buddhism thought, by comparing two developments: the late 19th century movement towards ‘New Buddhism’ (shin Bukkyō) as exemplified by Murakami Senshō 村上専精 (1851–1929), and the late 20th century movement known as ‘Critical Buddhism’ (hihan Bukkyō), as found in the works of Matsumoto Shirō 松本史朗 and Hakamaya Noriaki 袴谷憲昭. In all that has been written about Critical Buddhism, in both Japanese and English, very little attention has been paid to the place of the movement within the larger traditions of Japanese Buddhist reform. Here I reconsider Critical Buddhism in relation to the concerns of the previous, much larger trends towards Buddhist reform that emerged almost exactly 100 years previous—the so-called shin Bukkyō or New Buddhism of the late-Meiji era. Shin Bukkyō is a catch-all term that includes the various writings and activities of Inoue Enryō, Shaku Sōen, and Kiyozawa Manshi, as well as the so-called Daijō-hibussetsuron, a broad term used (often critically) to describe Buddhist writers who suggested that Mahāyāna Buddhism is not, in fact, the Buddhism taught by the ‘historical’ Buddha Śākyamuni. Of these, I will make a few general remarks about Daijō-hibusseturon, before turning attention more specifically to the work of Murakami Senshō, in order to flesh out some of the similarities and differences between his attempt to construct a ‘unified Buddhism’ and the work of his late-20th century avatars, the Critical Buddhists. Though a number of their aims and ideas overlap, I argue that there remain fundamental differences with respect to the ultimate purposes of Buddhist reform. This issue hinges on the implications of key terms such as ‘unity’ and ‘harmony’ as well as the way doctrinal history is categorized and understood, but it also relates to issues of ideology and the use and abuse of Buddhist doctrines in 20th-century politics.

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The discourse on sexuality in nineteenth-century Spain presents a fundamental difference between the masculine ideal of that period and our current definition of masculinity. According to today’s popular stereotype, the typical man seeks out sexual contact and takes any opportunities that arise. By contrast, within the hygiene texts of the nineteenth century one detects a sense of unease associated with sexual activity and its corresponding role in the construction of hegemonic masculinity. In particular, sexual excess, masturbation, and celibacy were viewed as antagonistic to middle-class masculinity, which was instead associated with venereal moderation, marriage, and fatherhood. Men who transgressed this model risked their health as well as their masculinity. This formula reveals an element of fragility with regard to notions of manhood, in contrast to the traditional image of Spanish masculinity that originated during the Reconquest and is based on bellicose heroism, bravado, and sexual prowess.